The Packaging for LAVA Chocolates Uses Color and Shape to Convey Flavor
Laura McQuarrie — April 6, 2017 — Lifestyle
References: thedieline
The unique gradient chocolate packaging created by Iwona Przybyła for LAVA uses a rainbow of colors and die-cut shapes to give consumers a sense of the flavors of each product.
While the Rosemary variety features a square box that is branded with a range of yellow and green colors that's accented by a small herbal sprig cut-out, the Chili-Caramel variety boasts deeper reds, purples and a volcanic icon. The slide-out packages can be unboxed to reveal a protective foil wrapper that protects each flavorful chocolate square.
Although each of these gradient chocolate boxes can be viewed as a standalone product, they can also be arranged in a straight line to create a complete spectrum of colors that's decorated with citrus fruits, waves, clouds and other playful die-cut shapes.
While the Rosemary variety features a square box that is branded with a range of yellow and green colors that's accented by a small herbal sprig cut-out, the Chili-Caramel variety boasts deeper reds, purples and a volcanic icon. The slide-out packages can be unboxed to reveal a protective foil wrapper that protects each flavorful chocolate square.
Although each of these gradient chocolate boxes can be viewed as a standalone product, they can also be arranged in a straight line to create a complete spectrum of colors that's decorated with citrus fruits, waves, clouds and other playful die-cut shapes.
Trend Themes
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Industry Implications
1. Food and Beverage - Discover disruptive innovation opportunities in the food and beverage industry by leveraging creative packaging designs to differentiate products and enhance consumer perception.
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