This Sweet Popcorn Snack from Butterkist Tastes Like Hot Cross Buns
Laura McQuarrie — March 3, 2016 — Lifestyle
References: butterkist & femalefirst
One of the newest sweet popcorn snacks from Butterkist is a Hot Cross Bun flavor that's been created specifically for the Easter season. This limited-edition variety hopes to appeal to sentimental consumers looking to celebrate in new ways, as well as those who are also mindful about health and will appreciate the snacks being made with a base of fiber-rich air-popped whole grains.
In addition to producing the Hot Cross Bun popcorn for Easter, Butterkist also makes a seasonal Gingerbread flavor for Christmas, as well as other experimental vatieties like Hickory BBQ Pulled Pork, Toffee and Sweet Chili & Zesty Lime.
Beyond sugary and butter-coated popcorn types, many consumers are looking for more adventurous snack flavors that will satisfy their desire to indulge in treats that are flavorful, yet healthy.
In addition to producing the Hot Cross Bun popcorn for Easter, Butterkist also makes a seasonal Gingerbread flavor for Christmas, as well as other experimental vatieties like Hickory BBQ Pulled Pork, Toffee and Sweet Chili & Zesty Lime.
Beyond sugary and butter-coated popcorn types, many consumers are looking for more adventurous snack flavors that will satisfy their desire to indulge in treats that are flavorful, yet healthy.
Trend Themes
1. Easter Popcorn Snacks - Butterkist's Hot Cross Bun flavor popcorn caters to sentimental consumers looking for new ways to celebrate Easter.
2. Seasonal Popcorn Flavors - Butterkist's seasonal popcorn flavors like Gingerbread and more experimental varieties tap into consumer demand for adventurous snack flavors.
3. Healthy Indulgence - Consumers seeking flavorful yet healthy snacks are driving the demand for popcorn with fiber-rich air-popped whole grains.
Industry Implications
1. Snack Food - The snack food industry can capitalize on the demand for innovative and seasonal popcorn flavors like Hot Cross Bun and Gingerbread.
2. Food and Beverage - The food and beverage industry can tap into the trend of healthy indulgence by offering popcorn snacks made with fiber-rich whole grains.
3. Holiday Season Products - Companies can explore the opportunity of creating seasonal popcorn flavors like Gingerbread and Hot Cross Bun to cater to consumer preferences during holidays.
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