Laura Beretti Designs the Chocolate Fish
Jamie Danielle Munro — May 14, 2014 — Lifestyle
References: lauraberetti.tumblr & packageinspiration
Chocolate Fish is a brand that comes from New Zealand, so Laura Beretti took it upon herself to give this company a more updated look. The result is pieces of chocolate that really give justice to the oceanic-branded name.
Beretti created chocolate packaging that actually looks like fish. The treats come in sardine tin cans, where users have to peel back the top in order to get to the contents inside. Also, string has been tied around the packaging so that a tail could be added to one of the ends. The result is a tin can, filled with chocolate that looks like a fish - not exactly a combination that anyone would expect. However, that's the genius behind the look: it's unexpected nature and playful aesthetic, which is perfect for children.
Beretti created chocolate packaging that actually looks like fish. The treats come in sardine tin cans, where users have to peel back the top in order to get to the contents inside. Also, string has been tied around the packaging so that a tail could be added to one of the ends. The result is a tin can, filled with chocolate that looks like a fish - not exactly a combination that anyone would expect. However, that's the genius behind the look: it's unexpected nature and playful aesthetic, which is perfect for children.
Trend Themes
1. Oceanic Branding - Updating branding with an oceanic theme to create a unique visual experience.
2. Unexpected Packaging - Innovative packaging that stands out and creates a memorable experience for consumers.
3. Playful Aesthetic - Employing a lighthearted, whimsical design to appeal to children and adults alike.
Industry Implications
1. Food and Beverage - Exploring unconventional packaging and branding in the food and beverage industry.
2. Gifts and Souvenirs - Incorporating playful designs into souvenir packaging as a way of boosting sales.
3. Marketing and Advertising - Developing creative branding strategies that set a product apart from its competitors.
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