This Madagascar Chocolate Packaging Celebrates Cultural Prints
Jana Pijak — January 20, 2016 — Marketing
References: behance.net
These pocket-sized Madagascar chocolates are ideal for on-the-go enjoyment and are accented with eye-catching prints. Madgar's mini chocolates are the perfect afternoon pick-me-up and are sized for those who want to indulge without feeling guilty.
Each of the brand's chocolates boasts a different print, inspired by exotic textiles that are native to Madagascar. Known for its premium cocoa beans, the spirited nation is brought to life with vibrant colors and patterns that are inspired by different flavor varieties.
This Madagascar chocolate range consists of five tasty flavors -- blood orange, pistachio, mint, sea salt and strawberry. Fusing high quality ingredients with artisanal branding, Madgar is just one confectioner who appeals to millennial consumers with an appreciation for both gourmet chocolate and graphic design.
Each of the brand's chocolates boasts a different print, inspired by exotic textiles that are native to Madagascar. Known for its premium cocoa beans, the spirited nation is brought to life with vibrant colors and patterns that are inspired by different flavor varieties.
This Madagascar chocolate range consists of five tasty flavors -- blood orange, pistachio, mint, sea salt and strawberry. Fusing high quality ingredients with artisanal branding, Madgar is just one confectioner who appeals to millennial consumers with an appreciation for both gourmet chocolate and graphic design.
Trend Themes
1. Artisanal Food Packaging - There is an opportunity for confectioners to create unique and eye-catching packaging designs inspired by different cultures to attract millennial consumers.
2. Textile-inspired Branding - Brands can draw inspiration from fashion and textile prints to create visually appealing packaging that stands out on store shelves.
3. Gourmet Chocolate for Millennials - Millennials with a taste for gourmet food and design appreciate chocolate brands that offer unique flavors and visually appealing packaging.
Industry Implications
1. Confectionery - Confectionery companies can leverage cultural motifs and exotic inspirations in their branding and packaging to attract a broader consumer base.
2. Graphic Design - Graphic designers can collaborate with food brands to create visually stunning packaging that combines elements of textile-inspired prints and gourmet indulgence.
3. Food and Beverage - The food and beverage industry can see the rise of specialty chocolate brands that cater to the preferences of millennial consumers who value both taste and aesthetic appeal.
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