Follow Your Heart's VeganEgg is Now Offered as a Bottled Liquid
Laura McQuarrie — April 20, 2017 — Lifestyle
References: followyourheart & bonzaiaphrodite
In addition to offering its popular vegan egg replacer in the form of a powder, Follow Your Heart is now introducing this substitute in the form of an easy-to-use liquid.
Rather than requiring consumers to add water to activate the making of their vegan egg replacements, Follow Your Heart is now introducing a simpler, ready-to-use option in a bottle. The all-new VeganEgg format offers the same versatility as Follow Your Heart's powdered product that is sold in a carton, making it a perfect egg replacer for everything from cookies and cakes to scrambled eggs and omelettes.
The rise of plant-based eating has caused many health-conscious consumers to rethink their relationship with food, especially with dairy, eggs and meat as dietary staples.
Rather than requiring consumers to add water to activate the making of their vegan egg replacements, Follow Your Heart is now introducing a simpler, ready-to-use option in a bottle. The all-new VeganEgg format offers the same versatility as Follow Your Heart's powdered product that is sold in a carton, making it a perfect egg replacer for everything from cookies and cakes to scrambled eggs and omelettes.
The rise of plant-based eating has caused many health-conscious consumers to rethink their relationship with food, especially with dairy, eggs and meat as dietary staples.
Trend Themes
1. Liquid Egg Replacers - The trend of liquid egg replacer is rapidly growing and disrupting the traditional egg industry and also creating new markets for producers to serve growing vegan population.
2. Plant-based Convenience Foods - As consumers become more health-conscious and environmentally aware, demand for plant-based convenience foods like the VeganEgg is growing and creating opportunities for plant-based food producers to cater to this market.
3. Versatile Egg Alternatives - As more consumers look for plant-based alternatives to traditional ingredients like eggs, food producers can take advantage of opportunities to create versatile and easy-to-use egg substitutes, such as the Ready-to-Pour VeganEgg.
Industry Implications
1. Food Manufacturing - Food manufacturers can explore possibilities of developing versatile and convenient egg substitutes for consumers looking for plant-based options.
2. Retail - Retail businesses can capitalize on increasing demand for plant-based convenience foods by offering products like liquid egg replacers to meet the needs of health-conscious consumers.
3. Hospitality - Hospitality businesses, such as hotels and restaurants, can cater to a growing market of vegan and health-conscious consumers by providing a wide range of options for plant-based alternatives like liquid egg replacers.
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