Teens actively teach themselves life tips via quick online videos
Implications - One of the most self-taught generations to date, Gen Z in particular are demonstrating that the next evolution of maker culture lies in quick, bite-sized online videos that are easily digestible. As trust stays front of mind for digitally immersed teens, they begin seeking online tutorials and lifehacks crowdsourced from real people and relatable social media influencers when it comes to learning new tips and tricks. This proactive approach to self-help is in part a response to the shift away from overly detailed explanations towards highly visual and concise tutorials that make DIY less intimidating and also give room for freedom of experimentation and self-expression.
Workshop Question - What lifestyle trends go hand in hand with your brand and how can you leverage those to engage consumers?
Trend Themes
1. Quick and Bite-sized Online Videos - Creating easily digestible online tutorial videos can cater to a growing action-oriented generation seeking more relatable and quick-paced communities.
2. Video-based Instruction - Video-based instruction is gaining momentum for DIY learners and offers a more simple and streamlined approach for content creators.
3. Replicable Fashion Trends - DIYers can create and share replications of high fashion trends, allowing cost-effective and socially conscious fashion choices.
Industry Implications
1. E-learning - E-learning platforms and creators can consider prioritizing digestible and concise material that takes advantage of visual-based instruction.
2. Food & Beverage - The food and beverage industry can take advantage of video-based instructions to inform and promote products to the growing audience of food bloggers and casual home cooks.
3. Home Decor - Home decor and furnishing companies can create engaging DIY content with potential customers in mind, inspiring dorm room makeovers and apartment redecorating for young and budget-conscious consumers.
6 Featured, 54 Examples:
236,454 Total Clicks
Date Range:
Aug 15 — Feb 18
Trending:
Mild
Consumer Insight Topics:
