This Hotel Experience Takes Guests to the Jose Cuervo Distillery
Katherine Pendrill — May 31, 2016 — World
References: fourseasons & fourseasons
As part of its 'Extraordinary Experiences' program, Four Season Hotels & Resorts has teamed up with the Jose Cuervo Distillery. Launched as a way to offer guests authentic experiences that extend beyond the hotel room, the Extraordinary Experiences program puts a whole new spin on the concept of immersive travel.
The Jose Cuervo-branded experience offered by Four Season Hotels & Resorts transports guests to the blue agave fields of Mexico via private helicopter. While standing amidst a field of agave plants, guests will unlock the secrets of premium tequila. They will then travel to the Jose Cuervo Distillery for a behind-the-scenes tour and a full demonstration of the tequila-making process. Back at the Resort, guests will end the day savoring premium tequila served straight from the barrel.
By offering guests an exclusive brand experience, the Four Season Hotels & Resort provides guests with a more authentic vacation and not just a place to stay at the end of the night.
The Jose Cuervo-branded experience offered by Four Season Hotels & Resorts transports guests to the blue agave fields of Mexico via private helicopter. While standing amidst a field of agave plants, guests will unlock the secrets of premium tequila. They will then travel to the Jose Cuervo Distillery for a behind-the-scenes tour and a full demonstration of the tequila-making process. Back at the Resort, guests will end the day savoring premium tequila served straight from the barrel.
By offering guests an exclusive brand experience, the Four Season Hotels & Resort provides guests with a more authentic vacation and not just a place to stay at the end of the night.
Trend Themes
1. Immersive Travel Experiences - Creating branded experiences like the Four Seasons' partnership with Jose Cuervo Distillery gives hotels an opportunity to offer guests immersive and authentic travel experiences beyond just staying at a hotel.
2. Experiential Marketing - Brands can create partnerships with hotels to offer unique and exclusive experiences as a way to market their products and build brand loyalty.
3. Premium Product Education - Offering behind-the-scenes tours and demonstrations like the Jose Cuervo Distillery experience allows brands to educate consumers about the manufacturing process of their premium products, strengthening their brand image.
Industry Implications
1. Hospitality - Hotels and resorts can collaborate with brands in various industries to create branded experiences for their guests, enhancing their overall travel experience.
2. Alcohol - Alcohol brands can partner with hotels to create unique experiences that educate consumers about their products and build brand loyalty.
3. Tourism - Branded experiences like the Four Seasons' partnership with Jose Cuervo Distillery can attract tourists looking for immersive and authentic travel experiences.
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