The Nike Be True Shoes Feature a Rainbow Stripe to Celebrate Pride Month
Alyson Wyers — May 28, 2017 — Fashion
References: konbini & designtaxi
These Nike Be True sneakers were released to support the LGBTQ+ community during Pride Month. The Nike Cortez Be True Collection have a special edition colorway as part of the brand's equality campaign. Since 2012 the iconic sportswear company has been committed to celebrating "the achievements of the New York City, San Francisco and Portland communities as progressive leaders of LGBT life with city-specific footwear releases and accompanying hat and tee."
The rainbow makeover adds a bright pop of color to the retro-inspired Cortez design, with its white nylon, platinum suede and black swoosh logo. A Nike Be True tag can also be found on the tongue of the shoe. Other features include a pink sock liner and seven Be True lace dubrae variations to choose from.
The rainbow makeover adds a bright pop of color to the retro-inspired Cortez design, with its white nylon, platinum suede and black swoosh logo. A Nike Be True tag can also be found on the tongue of the shoe. Other features include a pink sock liner and seven Be True lace dubrae variations to choose from.
Trend Themes
1. Supporting LGBTQ+ - Opportunity for brands to release special edition products to support and celebrate the LGBTQ+ community.
2. Equality Campaigns - Brands can launch equality campaigns to promote inclusivity and diversity by partnering with LGBTQ+ organizations.
3. Retro-inspired Design - Retro-inspired designs are making a comeback in the fashion industry, presenting opportunities for brands to incorporate nostalgic elements into their products.
Industry Implications
1. Sportswear - Sportswear brands can collaborate with LGBTQ+ communities to create inclusive collections that support social causes.
2. Fashion - Fashion brands can capitalize on the popularity of retro-inspired designs by creating unique products that appeal to nostalgic consumers.
3. Marketing and Advertising - Marketing and advertising agencies can work with brands to develop inclusive campaigns that resonate with diverse audiences.
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