Stockholm Pride Added a Rainbow-Filled Parade to GTA 5
Riley von Niessen — July 13, 2016 — Tech
References: lossantospride & youtube
Stockholm Pride created an unofficial modification for the popular action game Grand Theft Auto 5. The organization released a trailer for what the event would look like within the game, featuring everything from lively floats and rainbow-collared canines.
Animated characters carry signs with words like "Love Comes in All Colors," "Los Santos Pride" and others that show support for Orlando. Meanwhile, a blimp flies overhead with "Love is in the Air" written on its side. The unofficial Los Santos parade that's offered by Stockholm Pride is available for PC users only for the time being and can be downloaded for free.
The project was done in collaboration with Garbergs, JulioNiB, 8-Bit Bastard, TheFriedTurkey, Merfish and TheNathanNS. Though the pride parade wasn't included by Rockstars Games itself, the company has previously released an expansion pack titled 'The Ballad of Gay Tony.'
Animated characters carry signs with words like "Love Comes in All Colors," "Los Santos Pride" and others that show support for Orlando. Meanwhile, a blimp flies overhead with "Love is in the Air" written on its side. The unofficial Los Santos parade that's offered by Stockholm Pride is available for PC users only for the time being and can be downloaded for free.
The project was done in collaboration with Garbergs, JulioNiB, 8-Bit Bastard, TheFriedTurkey, Merfish and TheNathanNS. Though the pride parade wasn't included by Rockstars Games itself, the company has previously released an expansion pack titled 'The Ballad of Gay Tony.'
Trend Themes
1. Virtual Pride Parades - Creating virtual pride parades in popular action games allows for a more inclusive representation of the LGBTQ+ community.
2. Unofficial Game Modifications - Collaborating with game developers to create unofficial modifications opens up opportunities for unique and creative gameplay experiences.
3. Branding Within Video Games - Brands partnering with game developers to include their messaging and visuals in games provides a new platform for advertising and reaching a wider audience.
Industry Implications
1. Gaming - The gaming industry can explore ways to incorporate and support diverse communities within their games.
2. Advertising - Advertising agencies can seek opportunities to collaborate with game developers and create immersive marketing experiences within video games.
3. LGBTQ+ Community - The LGBTQ+ community can leverage partnerships with game developers to create virtual spaces that celebrate and empower their identities.
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