Västtrafik Celebrates Euro Pride with Bold and Colorful Streetcars
References: vasttrafik.se & designtaxi
For Euro Pride 2018, Swedish public transportation company Västtrafik shows its support for the LGBTQ+ community through the ultra-vibrant redesign of its streetcars. The 'Proud Tram' project celebrates diversity and freedom of expression in Gothenburg. The initative is described as a "moving art exhibition" and one that celebrates individuality "regardless of who you are, and who you love."
Six colors are depicted by Västtrafik's line numbers. During Euro Pride 2018 — a festival which runs from the 14th until the 19th of August, residents and visitors of Gothenburg can witness a visual reinterpretation of the rainbow.
Photographs of the creativity-focused Euro Pride-celebrating trams are up for auction, with all proceeds going to human rights organization RFSL.
Six colors are depicted by Västtrafik's line numbers. During Euro Pride 2018 — a festival which runs from the 14th until the 19th of August, residents and visitors of Gothenburg can witness a visual reinterpretation of the rainbow.
Photographs of the creativity-focused Euro Pride-celebrating trams are up for auction, with all proceeds going to human rights organization RFSL.
Trend Themes
1. Vibrant Streetcar Redesign - Opportunity for transportation companies to embrace vibrant and expressive designs to celebrate diversity and attract attention.
2. Moving Art Exhibition - Potential for public transportation companies to transform their vehicles into mobile art installations to engage and inspire passengers.
3. Supporting LGBTQ+ Community - Growing demand for companies to express solidarity with the LGBTQ+ community through bold and meaningful initiatives.
Industry Implications
1. Transportation - Opportunity for transportation companies to innovate their vehicles' design to reflect social causes and engage with passengers.
2. Art - Art organizations can collaborate with transportation companies to transform vehicles into captivating art experiences for the public.
3. Nonprofit - Human rights organizations can partner with transportation companies to raise awareness and funds for social causes through creative initiatives.
2
Score
Popularity
Activity
Freshness
