Android's 60-Second Ad Features Celebrities for World Pride Month
Ady Floyd — June 23, 2015 — Social Good
References: adweek
Mobile operating system Android launched a 60-second commercial featuring animated gay celebrities to support World Pride Month. The campaign is called 'AndProud,' which is a hybrid version of the name "Android" and the word "proud."
The commercial is essentially a large outdoor party where people are dancing with partners, chatting with friends and having a good time overall. Android's small green robot mascot is seen throughout the commercial and waves a pride flag at the end of the clip.
Each celebrity, including Tyler Oakley and Hannah Hart, are made to look like the robotic cartoon mascot. This short ad promotes World Pride Month in an extremely positive way by incorporating familiar faces and a familiar brand into one happy and proud video.
The commercial is essentially a large outdoor party where people are dancing with partners, chatting with friends and having a good time overall. Android's small green robot mascot is seen throughout the commercial and waves a pride flag at the end of the clip.
Each celebrity, including Tyler Oakley and Hannah Hart, are made to look like the robotic cartoon mascot. This short ad promotes World Pride Month in an extremely positive way by incorporating familiar faces and a familiar brand into one happy and proud video.
Trend Themes
1. Virtual LGBTQ Campaigns - Using animation and virtual worlds to promote LGBTQ representation and inclusivity.
2. Celebrity Endorsement in Ad Campaigns - Featuring recognizable faces in advertising appeals to younger, socially conscious audiences.
3. Brand Activism Through Inclusive Advertising - Brands use advertising to show support for underrepresented communities to align themselves with social causes.
Industry Implications
1. Marketing and Advertising - Opportunities to create and execute inclusive ad campaigns that feature diverse representation and engage socially conscious audiences.
2. Entertainment and Media - Opportunities to create animated content that prominently features underrepresented identities in positive ways.
3. Technology - Using innovative tools like animation and virtual worlds to create impactful campaigns and content for social causes.
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