HP's latest 'Reinvent Mindsets' Video Addresses the Latino Community
Kalin Ned — April 17, 2018 — Social Good
HP is concentrated on creating a safer and more inclusive work environment with installments of short diversity campaigns that are focused on one community at a time. So far, the company's 'Reinvent Mindsets' initiative has addressed stereotypes and problematic social narratives toward African-Americans, women in the workforce and the LGBTQ+ community. In its latest diversity campaign, HP sets out to break unfriendly assumptions and attitudes toward the Latino community.
The video begins with surveying people's understanding of "What are Latino jobs?" on the streets of Dallas and then redirecting the question to a varied group of Latino professionals. With this diversity campaign installment, HP is able to highlight the gap between the self-perception of a community and society's attitude toward the group, ultimately motivating the reinvention of mindsets.
The video begins with surveying people's understanding of "What are Latino jobs?" on the streets of Dallas and then redirecting the question to a varied group of Latino professionals. With this diversity campaign installment, HP is able to highlight the gap between the self-perception of a community and society's attitude toward the group, ultimately motivating the reinvention of mindsets.
Trend Themes
1. Community-focused Diversity Campaigns - Companies can launch diversity campaigns focused on various communities to create a safer, more inclusive work environment.
2. Challenging Stereotypes and Assumptions - Diversity campaigns can help break unfriendly assumptions and attitudes towards underrepresented communities, creating opportunities for disruptive innovation.
3. Mindset Reinvention - Diversity campaigns can motivate the reinvention of mindsets and encourage companies to create more inclusive workplaces.
Industry Implications
1. Technology - Tech companies like HP can create diversity campaigns to promote a more inclusive workplace culture.
2. HR and Talent Management - HR and Talent Management industries can use diversity campaigns to challenge stereotypes and assumptions in the workplace, opening up opportunities for innovation.
3. Advertising and Marketing - Advertising and marketing industries can help create and promote diversity campaigns to encourage mindset reinvention and inclusive workplace cultures.
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