Jack Daniel's Made a #FlavorsOfPride Mobile Art Project
Laura McQuarrie — June 7, 2018 — Lifestyle
References: countrycocktails & prnewswire
For the LA Pride Festival that will be taking place in West Hollywood in just a few days, Jack Daniel's is introducing a mobile, interactive projection mapping mobile art project called #flavorsofpride.
Beyond sharing a three-minute video that celebrates the LGBTQ community, the showtruck will also give festival-goers the chance to bring the art piece to life by integrating their own faces into the visual show. The interactive projection mapping show involves two 3D-printed polygonal mannequins and three Jack Daniel's wooden barrels as canvases to take viewers on a colorful journey.
Guests of the legal drinking age will also be able to enjoy Jack Daniel's Country Cocktails, which come in vibrant flavors like Cherry Limeade, Watermelon Punch and Jack Apple.
Beyond sharing a three-minute video that celebrates the LGBTQ community, the showtruck will also give festival-goers the chance to bring the art piece to life by integrating their own faces into the visual show. The interactive projection mapping show involves two 3D-printed polygonal mannequins and three Jack Daniel's wooden barrels as canvases to take viewers on a colorful journey.
Guests of the legal drinking age will also be able to enjoy Jack Daniel's Country Cocktails, which come in vibrant flavors like Cherry Limeade, Watermelon Punch and Jack Apple.
Trend Themes
1. Interactive Projection Mapping - Interactive projection mapping is transforming the way companies showcase their products to consumers and adding value to experiential marketing.
2. Mobile Art Project - Mobile art projects are providing new and innovative ways for brands to engage with consumers and create memorable experiences.
3. Flavors of Pride - Incorporating pride themes and messaging into products and events is becoming increasingly popular as more brands work to support and celebrate the LGBTQ community.
Industry Implications
1. Experiential Marketing - Experiential marketing companies can harness the power of interactive projection mapping to create unique and immersive brand experiences for consumers.
2. Art and Design - Art and design firms can explore opportunities to collaborate with brands in developing mobile art projects that combine technology, creativity, and interactivity to engage audiences in new ways.
3. Alcohol and Beverage - Alcohol and beverage companies can leverage interactive projection mapping and mobile art projects to create memorable experiences that connect with consumers and promote their products.
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