Jeni's Launched a Frozen Dessert Range for Pride Month
Laura McQuarrie — June 1, 2018 — Social Good
References: shop.jenis
For June this year, Jeni's Splendid Ice Creams added to its range of ice cream collections with five pints that help to celebrate Pride Month.
The Pride Collection includes indulgent flavors like Gooey Butter Cake and Brown Butter Almond Brittle, each of which is packaged in a pint representing a color from the rainbow. Besides offering a fun way to partake in Pride Month festivities, the ice cream collection also helps to support LGBTQ+ community programs across the nation. 10% of sales from every collection sold will help to support The Los Angeles LGBT Center’s Lifeworks Program, St. Louis' Pride Center, OutCentral in Nashville and many more.
The colorful collection spotlights the flavors of American ice cream with ingredients like the grass-grazed Ohio milk included in the Salty Caramel pint.
The Pride Collection includes indulgent flavors like Gooey Butter Cake and Brown Butter Almond Brittle, each of which is packaged in a pint representing a color from the rainbow. Besides offering a fun way to partake in Pride Month festivities, the ice cream collection also helps to support LGBTQ+ community programs across the nation. 10% of sales from every collection sold will help to support The Los Angeles LGBT Center’s Lifeworks Program, St. Louis' Pride Center, OutCentral in Nashville and many more.
The colorful collection spotlights the flavors of American ice cream with ingredients like the grass-grazed Ohio milk included in the Salty Caramel pint.
Trend Themes
1. Pride Month Celebrations - Creating special products or collections to celebrate Pride Month is a trend that allows companies to show support for the LGBTQ+ community and tap into a market with strong purchasing power.
2. Colorful Packaging - Packaging products with rainbow-themed designs or colors is a trend that enables companies to visually represent their support for the LGBTQ+ community and create a sense of inclusivity.
3. Cause-marketing Partnerships - Forming partnerships with LGBTQ+ community programs and donating a portion of sales is a trend that allows companies to align themselves with important social causes and demonstrate their commitment to community support.
Industry Implications
1. Food and Beverage - The food and beverage industry has the opportunity to create special Pride-themed products, such as ice cream flavors or limited-edition packaging, to attract and engage customers during Pride Month.
2. Retail - Retailers can collaborate with brands to create Pride-themed merchandise or products, such as clothing, accessories, and home goods, to cater to consumers looking to show their support for the LGBTQ+ community.
3. Marketing and Advertising - Marketing and advertising agencies can help companies develop and promote Pride-themed campaigns and initiatives, ensuring that their messaging is inclusive and resonates with the LGBTQ+ community and its allies.
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