These Anti Social Social Club Hoodies Feature Rainbow Graphics
Riley von Niessen — June 9, 2017 — Fashion
References: shop.antisocialsocialclub & hypebeast
Recently, Anti Social Social Club joined forces with Frenzy to come up with revitalized rainbow graphics to decorate simple black hoodies in celebration of Pride Month.
The exclusive apparel is set to drop on June 10th at a pop-up shop in Los Angeles that's next to Dodger Stadium. Like the streetwear brand's classic designs, the hoodies feature wavy lettering on the front and the back -- with the latter boasting it in large letters that take up most of the material. Although the lettering on the front is much smaller than it is on the back, it pops out on the material due to the rainbow graphics that combine hues of lime green, pink, ocean blue, yellow, and lilac.
The exclusive apparel is set to drop on June 10th at a pop-up shop in Los Angeles that's next to Dodger Stadium. Like the streetwear brand's classic designs, the hoodies feature wavy lettering on the front and the back -- with the latter boasting it in large letters that take up most of the material. Although the lettering on the front is much smaller than it is on the back, it pops out on the material due to the rainbow graphics that combine hues of lime green, pink, ocean blue, yellow, and lilac.
Trend Themes
1. Revitalized Rainbow Graphics - The use of rainbow graphics in apparel design creates opportunities for brands to celebrate diversity and inclusivity.
2. Co-branded Fashion Collaborations - Collaborations between fashion brands allow for unique and exclusive designs that attract loyal consumers.
3. Limited Edition Pop-up Shops - Pop-up shops provide a sense of urgency and exclusivity, driving demand for limited edition products.
Industry Implications
1. Streetwear - The streetwear industry can leverage revitalized rainbow graphics to create bold and unique clothing designs.
2. Fashion - Fashion brands can benefit from co-branded collaborations to differentiate themselves in a competitive market.
3. Retail - Retailers can capitalize on limited edition pop-up shops to drive foot traffic and generate excitement around exclusive products.
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