The Milk Makeup Pride Line Supports an NYC Community Center
Riley von Niessen — June 4, 2018 — Fashion
The Milk Makeup Pride Month collection boasts a range of bold products, which help consumers to achieve the perfect showstopping aesthetic with a heavy focus on glitter.
In order to promote the collection, and to consider what Pride Month and the freedom of self expression mean to some of its supporters, Milk Makeup launched a short commercial as well. In addition to highlighting the sense of individuality that can come from wearing cosmetics, Milk Makeup shows how some of its versatile glitter products can be used in the commercial too. As it's shown, the light-reflecting products can be worn as bold highlighters, subtle eye shadows, body glitters, lip glosses, and more.
Image Credit: Milk Makeup
In order to promote the collection, and to consider what Pride Month and the freedom of self expression mean to some of its supporters, Milk Makeup launched a short commercial as well. In addition to highlighting the sense of individuality that can come from wearing cosmetics, Milk Makeup shows how some of its versatile glitter products can be used in the commercial too. As it's shown, the light-reflecting products can be worn as bold highlighters, subtle eye shadows, body glitters, lip glosses, and more.
Image Credit: Milk Makeup
Trend Themes
1. Glittery Cosmetics - Opportunity to create innovative cosmetic products that incorporate glitter and appeal to consumers looking for bold and showstopping aesthetics.
2. Lgbtq-celebrating Products - Opportunity to develop inclusive cosmetic lines that support and celebrate the LGBTQ community, promoting self-expression and individuality.
3. Community Center Support - Opportunity for brands to align with and support community centers that provide resources and services to LGBTQ individuals, fostering brand loyalty and positive social impact.
Industry Implications
1. Cosmetics - The cosmetics industry can explore incorporating glitter into their product offerings to tap into the growing demand for bold and expressive beauty trends.
2. Fashion - Fashion brands can collaborate with cosmetics companies to create bold and glittery makeup products that complement runway looks, offering consumers a complete head-to-toe aesthetic.
3. Community Centers - Community centers providing services to the LGBTQ community can partner with cosmetics brands to create fundraising initiatives and exclusive products that support their cause.
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