The growing number of single Millennial parents calls for assistance
Implications - Stereotypes of Millennial parents create a focus on influencer marketing and eco-friendliness, however, statistics show that American Millennial parents are often from low-income areas and had children out of wedlock. This creates a space for brands to not only create positive recognition by providing support, but to make better use of resources.
Workshop Question - What is an overlooked cause that your brand could provide support in?
Trend Themes
1. Support for Single Parents - The growing number of single Millennial parents calls for assistance from brands and organizations to help create a stronger sense of community and support for diverse families.
2. Non-traditional Family Celebrations - As more families don't fit traditional molds, there is an opportunity for brands and organizations to celebrate non-traditional family structures.
3. Affordable Housing for Single Parents - The difficulty single parents have in pursuing education highlights the need for affordable housing and academic advising programs specifically tailored to their needs.
Industry Implications
1. Family Services - Providing support and specialized services for families that don't fit traditional molds.
2. Education - Offering affordable housing and academic advising programs tailored to the needs of single parents pursuing education.
3. Hospitality - Creating packages and programs to cater to single-parent families looking for vacation options that suit their specific needs.
5 Featured, 36 Examples:
81,538 Total Clicks
Date Range:
Sep 15 — Aug 17
Trending:
Untested
Consumer Insight Topics:
