Miley Cyrus Stars in Converse's Pride Month Campaign
Mary Van Puymbroeck — June 14, 2017 — Fashion
References: instagram & highsnobiety
Miley Cyrus is staring in the newest Converse pride month campaign called 'Yes For All.'
Earlier this month, Converse released its Yes For All collection, consisting of rainbow-themed Chuck Taylor All Stars and Chuck Taylor All Star '70's. Today Cyrus was announced as the brand's newest ambassador and spokesperson for the collection. In the ads, the singer-songwriter is shown wearing rainbow clothing and bedazzled accessories while hanging out in a school bus.
As a long-time LGBTQ rights advocate, Cyrus founded 'The Happy Hippie Foundation,' an organization that shines light on homelessness in LGBTQ youth. All of the proceeds from the Converse pride month collection will go to LGBTQ youth supporting organizations like Happy Hippie and 'It Gets Better'.
Earlier this month, Converse released its Yes For All collection, consisting of rainbow-themed Chuck Taylor All Stars and Chuck Taylor All Star '70's. Today Cyrus was announced as the brand's newest ambassador and spokesperson for the collection. In the ads, the singer-songwriter is shown wearing rainbow clothing and bedazzled accessories while hanging out in a school bus.
As a long-time LGBTQ rights advocate, Cyrus founded 'The Happy Hippie Foundation,' an organization that shines light on homelessness in LGBTQ youth. All of the proceeds from the Converse pride month collection will go to LGBTQ youth supporting organizations like Happy Hippie and 'It Gets Better'.
Trend Themes
1. Rainbow-themed Fashion - Disruptive innovation opportunity: Develop new lines of clothing and accessories that celebrate LGBTQ pride and support LGBTQ causes.
2. Celebrity Brand Ambassadors - Disruptive innovation opportunity: Collaborate with influencers and celebrities to promote brand values and attract new target markets.
3. Socially Conscious Marketing - Disruptive innovation opportunity: Incorporate social issues and activism into brand messaging to resonate with socially conscious consumers.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Create inclusive and diverse fashion lines that cater to the LGBTQ community and promote inclusivity.
2. Advertising and Marketing - Disruptive innovation opportunity: Develop new ways to leverage celebrity endorsements and influencer marketing to reach wider audiences.
3. Nonprofit and Charitable Organizations - Disruptive innovation opportunity: Harness the power of partnerships with for-profit brands to maximize fundraising efforts and increase social impact.
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