Connor Franta, Urban Outfitters and GLSEN Joined to Help Students
Riley von Niessen — November 30, 2016 — Social Good
References: blog.urbanoutfitters & teenvogue
Connor Franta, an openly gay YouTube personality and entrepreneur worked alongside Urban Outfitters and GLSEN to promote an LGBTQ campaign that benefits those dealing with bullying.
In order to help these members of the community, all proceeds from Connor Franta's clothing label, which is available at Urban Outfitters, will go towards GLSEN, an organization that offers support to LGBTQ persons across the US. In addition, Connor Franta will appear at a selection of the retailer's locations to bring more fans in and to ensure that a substantial sum of money is raised for the LGBTQ campaign.
The YouTube star voiced his support of GLSEN by saying, "They're an organization that helps end bullying in schools, specifically for LGBTQ students, and me being an openly gay male it kind of hits home for me."
In order to help these members of the community, all proceeds from Connor Franta's clothing label, which is available at Urban Outfitters, will go towards GLSEN, an organization that offers support to LGBTQ persons across the US. In addition, Connor Franta will appear at a selection of the retailer's locations to bring more fans in and to ensure that a substantial sum of money is raised for the LGBTQ campaign.
The YouTube star voiced his support of GLSEN by saying, "They're an organization that helps end bullying in schools, specifically for LGBTQ students, and me being an openly gay male it kind of hits home for me."
Trend Themes
1. LGBTQ Activism - Expanding LGBTQ campaigns to address bullying and support LGBTQ students.
2. Partnerships - Collaborating with influencers and organizations to amplify social impact initiatives.
3. Cause-driven Marketing - Using the sale of products to generate funds for relevant causes and social campaigns.
Industry Implications
1. Retail - Opportunities for retailers to support and promote social causes through strategic partnerships.
2. Fashion - Fashion industry can contribute to social change by creating and selling products that benefit charitable organizations.
3. Non-profit - Non-profit organizations can collaborate with influencers and businesses to create effective awareness campaigns.
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