Brands connect with Gen Z by supporting their personal growth
Implications - The generation famously known as "Walking Ad Blockers" can be difficult to connect with, but at its essence, Generation Z is a group of young consumers who are as impressionable and inquisitive as youth generations before them. These desire for self-discovery is magnified by a sense of empathy inherent to the digital native. Brands are responding by creating campaigns around providing information to the group to create positive brand recognition.
Workshop Question - How are you investing in your customer's personal growth?
Trend Themes
1. Empathy Marketing - Companies are creating campaigns around providing information to groups to create positive brand recognition.
2. Thoughtful Advertising - More advertisers are taking on social responsibility by challenging and addressing systemic issues in society that involve gender roles and stereotypes.
3. Artificial Intelligence Assessment - Companies are using chatbots to assess creative thinking using neuroscience research and inspired by verified studies.
Industry Implications
1. Marketing - As the years pass, marketing is taking a progressively empathetic and conscious direction.
2. Retail and Fashion - Inclusion and diversity have been heavy topics in retail and fashion spaces, and fashion brands that use these strategies are striking a chord with today's consumers.
3. Technology - Artificial intelligence offers wide applications to a variety of disciplines from healthcare to sports and the arts, but AI's potential is most exploited in chatbots that offer assistance in customer service and assessment.
4 Featured, 36 Examples:
116,675 Total Clicks
Date Range:
Nov 16 — Aug 17
Trending:
Mild
Consumer Insight Topics:
