Nickelodeon is Introducing Its First Gay Couple in 'The Loud House'
Erica Francis — July 20, 2016 — Pop Culture
References: vanityfair & elitedaily
The Loud House is one of Nickelodeon's newest shows that is currently in its first season. The show's main character is Lincoln Loud, a boy who happens to have a big family: 10 sisters and two parents.
The episode 'Overnight Success' will debut the interracial parents of Lincoln's best friend, Clyde McBride, who are both men. The appearance of Harold and Howard McBride will mark the first time Nickelodeon features a gay married couple. A clip of the episode was released on Twitter and received positive audience reaction. The short video introduces the partners in a very matter-of-fact way, as if they were like any regular straight couple.
Nickelodeon's introduction of Harold and Howard McBride ties in with the social change occurring within the United States, where same-sex marriage was only legalized a few months before The Loud House was premiered. It demonstrates the progressiveness of the brand and allows the company to connect with the LGBT community.
The episode 'Overnight Success' will debut the interracial parents of Lincoln's best friend, Clyde McBride, who are both men. The appearance of Harold and Howard McBride will mark the first time Nickelodeon features a gay married couple. A clip of the episode was released on Twitter and received positive audience reaction. The short video introduces the partners in a very matter-of-fact way, as if they were like any regular straight couple.
Nickelodeon's introduction of Harold and Howard McBride ties in with the social change occurring within the United States, where same-sex marriage was only legalized a few months before The Loud House was premiered. It demonstrates the progressiveness of the brand and allows the company to connect with the LGBT community.
Trend Themes
1. Interracial Same-sex Couples - The introduction of interracial same-sex couples in mainstream media presents opportunities for brands to tap into diverse markets and promote inclusivity.
2. Positive Representation - The positive audience reaction to Nickelodeon's gay cartoon couple suggests a growing demand for diverse and inclusive representation in media, opening doors for brands to create content that resonates with a wider audience.
3. Brands Taking a Stand - As more brands showcase same-sex couples in their content, there is an opportunity for others to take a stand for LGBTQ+ rights, helping to create a more inclusive and accepting society.
Industry Implications
1. Entertainment - Incorporating diverse and inclusive characters and storylines in TV shows and movies can attract a broader audience and increase revenue for the entertainment industry.
2. Marketing - Brands that align themselves with positive LGBTQ+ representation can build strong brand loyalty and gain the support of diverse communities.
3. Social Activism - The introduction of gay cartoon couples presents an opportunity for social activist organizations to partner with brands and advocate for LGBTQ+ rights through media campaigns and initiatives.
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