Gucci's New Rainbow Creepers Celebrate LGBT Pride Month
Katherine Pendrill — June 7, 2016 — Fashion
This year, Gucci is celebrating Pride Month with a pair of sky-high rainbow creepers. Not only do the colorful platforms give consumers a chance to channel their favorite 90s style icons, but they also help to show support and raise awareness for LGBT rights.
The rainbow creepers are part of Gucci's 2017 Resort collection, which was presented at Westminster Abbey last week. The sky-high platforms are reminiscent of the popular creepers worn by club crawlers throughout the 1990s. In order to make the platforms appropriate for Pride month, creative director Alessandro Michele covered the shoes in colorful rainbow motifs that draw inspiration from the iconic LGBT flag. To underscore Gucci's support for Pride Month, Michele even tapped actress Soko to take over Gucci’s Snapchat account with inclusive messages such as 'Blind for Love.'
The rainbow creepers are part of Gucci's 2017 Resort collection, which was presented at Westminster Abbey last week. The sky-high platforms are reminiscent of the popular creepers worn by club crawlers throughout the 1990s. In order to make the platforms appropriate for Pride month, creative director Alessandro Michele covered the shoes in colorful rainbow motifs that draw inspiration from the iconic LGBT flag. To underscore Gucci's support for Pride Month, Michele even tapped actress Soko to take over Gucci’s Snapchat account with inclusive messages such as 'Blind for Love.'
Trend Themes
1. 90s Style Revival - There is an opportunity for fashion brands to capitalize on the nostalgia for 90s fashion trends, such as sky-high platforms.
2. LGBT Pride Marketing - Brands can show support for LGBT rights and raise awareness by incorporating rainbow motifs into their products and marketing campaigns.
3. Inclusivity in Fashion - Promoting inclusivity in fashion through diverse representation in advertising and partnerships can create a more welcoming industry for LGBT consumers.
Industry Implications
1. Fashion - Fashion brands can innovate by reviving popular 90s fashion trends and incorporating Pride-themed designs into their collections.
2. Marketing and Advertising - Marketing agencies can help brands create inclusive campaigns and strategies that support LGBT rights and celebrate diversity.
3. Social Media - Social media platforms can collaborate with brands to amplify inclusive messages and highlight LGBT influencers during Pride Month.
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