Young Millennials feel the pressure of adulthood and seek ways to prepare
Implications - It's no secret that Millennials prioritize personal growth and experience over affluence and material goods. This is particularly urgent among Mid-Millennials who feel adulthood fast approaching, and are thus doubling down on efforts to make positive changes to the self. This can be implemented in all aspects of life, from financial literacy to the workplace.
Workshop Question - In what ways are you encouraging your customer to practice mindfulness and self-care?
Trend Themes
1. Personal Growth Prioritization - Millennials prioritize personal growth and experience over affluence and material goods, leading to opportunities for businesses to offer products and services that facilitate self-improvement.
2. Peer-to-peer Recognition - Platforms like 'Tap My Back' offer opportunities for employees to provide instant recognition and motivation to their peers without taking too much time out of their routine, filling the gap left by company protocols that limit feedback and recognition to certain times of the year.
3. Mystery Adventure Travel - Services like Jubel create personalized travel experiences without having to pinpoint a specific destination, providing a solution for travelers who want to focus more on the experience and less on the details.
Industry Implications
1. Wellness and Personal Development - Industries related to wellness and personal development can take advantage of the growing consumer desire for personal growth and experience.
2. HR and Employee Engagement - Industries related to HR and employee engagement can utilize peer-to-peer recognition platforms like 'Tap My Back' to foster a more motivated and appreciated workforce.
3. Travel and Tourism - Industries related to travel and tourism can employ mystery adventure travel services like Jubel to create personalized travel experiences without having to pinpoint a specific destination.
