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In-Person Customization

Consumer co-creation ensures a truly personalized product experience

Implications - Combining customization with co-creation, brands are putting user experience directly into the hands of consumers. By letting go of full control, brands are indicating trust in the end user, allowing them the freedom to interact with the product the way they see fit and truly make it their own. Beyond crowd-sourcing to please a large audience, brands are leveraging in-person customization to engage the individual on a more personalized level.
Workshop Question - Where can you loosen the reigns and give more control to the end user of your product or service?
Trend Themes
1. In-person Customization - Brands are putting user experience directly into the hands of consumers.
2. Customization on Demand - Many brands are offering consumers unique opportunities to personalize their own products, both in-store and online.
3. Enhancing Consumer Engagement - Many brands are turning to high-tech packaging solutions to engage consumers at the point of purchase, with smart labels being one such example.
Industry Implications
1. Retail Industry - The retail industry, both in-store and online, is experiencing a surge in personalized and co-creation services.
2. Beverage and Alcohol Industry - An increasing number of brands within the beverage and alcohol industries are turning to high-tech packaging solutions to engage consumers.
3. Fragrance Industry - The fragrance industry is experimenting with experiential stores that encourage self-discovery and personalization on the part of consumers.
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 71 Examples:
255,406 Total Clicks
Date Range:
Aug 17 — Jul 19
Trending:
Viral

Featured Examples

Denim Customization Pop-Ups
Denim Customization Pop-Ups
'Zara Edited' Lets Customers Embroider Their Name on Denim Clothing
At the end of March, Zara will be launching a new denim customization service called ‘Zara Edited’ at select stores in Barcelona, Amsterdam and Milan. With this service, customers will... MORE
Sneaker Stencil Kits
Sneaker Stencil Kits
The Nike Gakou Flyknit Allows for Complete At-Home Customization
Nike is offering its fans more creative control with the Gakou Flyknit—a kit of rubber stencils that enables users to customize their sneakers as they please. Consumers are growing tired of... MORE
In-Store Chocolate 3D Printers
In-Store Chocolate 3D Printers
Cadbury Introduced a High-Tech Activation for World Chocolate Day
World Chocolate Day falls on July 7th and to celebrate, beloved confectionary company Cadbury launched a special interactive campaign — one that features customization and an innovative milk... MORE
play_circle_filledColor-In Car Rentals
Color-In Car Rentals
These Hertz Rental Cars Feature Coloring Book Upholstery to Entertain Kids
Hertz UK launched a new line of vehicles with coloring book upholstery. This ‘Colouring-In Car’ program is intended to entertain children during long car journeys. After a successful... MORE
Customizable Takeout Packaging
Customizable Takeout Packaging
Born2Be's Vibrant Takeout Boxes Encourage Play
Endika Gómez de Balugera, Estela Vela and Pablo Berges collaborated on the development of a restaurant concept called ‘Born2Be’ and the vibrant takeout boxes they imagine it would be... MORE
Bottle Personalization Services
Bottle Personalization Services
Copper Dog Launched a Customization Service at Selfridges
To help consumers get their hands on a customized gift this holiday season, whisky brand Copper Dog offered a bottle personalization service through the luxury department store Selfridges. For a... MORE
Smart Tequila Bottles
Smart Tequila Bottles
Astral Tequila Bottles Engage Consumers with NFC Technology
Davos Brands’ Astral Tequila bottles will soon be offered in various states with NFC technology to engage consumers via smart labels from ThinFilm Electronics. Just by touching their... MORE
Multi-Sensory Fragrance Shops
Multi-Sensory Fragrance Shops
The Perfume Shop's Experiential Store Concept Invites Play
On September 19th, The Perfume Shop will be opening the doors of its new experiential store concept in Sheffield, which targets the Millennial shopper. The new store, located within the Meadowhall... MORE

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play_circle_filled3D-Printed Hummus Dips
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Spray Paint-Style Fashion Collaborations
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play_circle_filledExperiential Cosmetic Stores
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