Consumer co-creation ensures a truly personalized product experience
Implications - Combining customization with co-creation, brands are putting user experience directly into the hands of consumers. By letting go of full control, brands are indicating trust in the end user, allowing them the freedom to interact with the product the way they see fit and truly make it their own. Beyond crowd-sourcing to please a large audience, brands are leveraging in-person customization to engage the individual on a more personalized level.
Workshop Question - Where can you loosen the reigns and give more control to the end user of your product or service?
Trend Themes
1. In-person Customization - Brands are putting user experience directly into the hands of consumers.
2. Customization on Demand - Many brands are offering consumers unique opportunities to personalize their own products, both in-store and online.
3. Enhancing Consumer Engagement - Many brands are turning to high-tech packaging solutions to engage consumers at the point of purchase, with smart labels being one such example.
Industry Implications
1. Retail Industry - The retail industry, both in-store and online, is experiencing a surge in personalized and co-creation services.
2. Beverage and Alcohol Industry - An increasing number of brands within the beverage and alcohol industries are turning to high-tech packaging solutions to engage consumers.
3. Fragrance Industry - The fragrance industry is experimenting with experiential stores that encourage self-discovery and personalization on the part of consumers.
8 Featured, 71 Examples:
256,640 Total Clicks
Date Range:
Aug 17 — Jul 19
Trending:
Viral
Consumer Insight Topics:
