Male beauty products offer multiple functions in one item
The cosmetic items targeted towards men are increasingly offering multiple functions in one simple product. This shift comes as brands recognize men's desire for cosmetic items, but their simultaneous desire to ensure their self-care routines remain short and simple. The multiple functionalities of these cosmetic items speaks to the need for brands to combine traditional practices with changing modern lifestyles, in order to properly transition into the promotion of more inclusive consumption habits.
Workshop Question - How can your brand accommodate more progressive consumption habits, and frame them as routine rather than exceptional?
Trend Themes
1. Multifunctional Beauty Products - Beauty brands are offering products for men that have multiple functionalities, which speaks to the need for brands to combine traditional practices with changing modern lifestyles.
2. Inclusive Genderless Options - Beauty brands are launching products with a focus on stripping away stereotypes, fragrances and rituals in favor of inclusive genderless options.
3. Combination Skincare Products - Skincare products that combine multiple functions, like the Formen Brightening CC Cream, are gaining popularity among both men and women.
Industry Implications
1. Male Grooming - Brands in the male grooming industry are filling gaps in the self-care market and seeing aggressive growth.
2. Beauty and Personal Care - Brands in beauty and personal care are launching inclusive genderless options and multifunctional products.
3. Hygiene and Skincare - Combination skincare and hygiene products, like the Formen Brightening CC Cream, are disrupting the skincare industry by simplifying routines and filling gaps in the market.
