The Nike Gakou Flyknit Allows for Complete At-Home Customization
Ellen Smith — August 28, 2017 — Fashion
Nike is offering its fans more creative control with the Gakou Flyknit -- a kit of rubber stencils that enables users to customize their sneakers as they please.
Consumers are growing tired of sneakers printed with the same logos in the same places. To incite spontaneity among the design industry, Nike introduced a kit which comes with several rubber stencils that allow the owner of the sneaker to decide the color, size and placement of the logo. The shoe kit is so dedicated to customization that it gives users the ability to purchase a completely unbranded designer shoe.
The Nike Gakou Flyknits, which are available in white and black, are accompanied by the personalized stencils, serving as the first time Nike has allowed for complete, at-home customization.
Consumers are growing tired of sneakers printed with the same logos in the same places. To incite spontaneity among the design industry, Nike introduced a kit which comes with several rubber stencils that allow the owner of the sneaker to decide the color, size and placement of the logo. The shoe kit is so dedicated to customization that it gives users the ability to purchase a completely unbranded designer shoe.
The Nike Gakou Flyknits, which are available in white and black, are accompanied by the personalized stencils, serving as the first time Nike has allowed for complete, at-home customization.
Trend Themes
1. Sneaker Customization - Nike's Gakou Flyknit brings personalized rubber stencils to the footwear industry, providing consumers with complete, at-home customization options.
2. Spontaneous Design - The Gakou Flyknit's rubber stencils allow consumers to decide on the size, color and placement of the logo giving way to offbeat, spontaneous designs.
3. Unbranded Designer Shoes - The Nike Gakou Flyknit allows customization to the degree that users can even purchase an entirely unbranded sneaker, drawing attention to the potential for unbranded footwear design.
Industry Implications
1. Footwear - In addition to Nike, other footwear brands can offer stencil kits or personalized customization options to meet consumers' growing desire for personalized products.
2. Fashion Design - Fashion designers can explore the use of rubber stencils and other customizable options to bring uniqueness to their collections and appeal to a broader range of consumers.
3. Consumer Goods - Brands across various consumer goods industries can take inspiration from the Gakou Flyknit's emphasis on personalization and offer more customized options to increase consumer engagement and loyalty.
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