Chick-fil-A is Testing Out a 'Family Style Meal' Options
Laura McQuarrie — July 18, 2017 — Lifestyle
References: chick-fil-a & brandeating
Chick-fil-A is now experimenting with the introduction of Family Style Meals in select locations across the United States as a means of offering a convenient takeaway option for groups.
The Family Style Meal boasts enough food to feed about four people and includes a main entree, two sides and a set of eight small rolls. Some of the main meals that are available include everything from Chick-n-Strips and Chick-fil-A Nuggets to Grilled Chicken Breasts. As part of the trial of these new Family Style Meals, the QSR chain is also launching two all-new sides: Bacon Baked Beans and Mac & Cheese.
These convenient takeaway sets also include everything needed for setting up a meal, such as plates, utensils and condiments, with the option to add beverages, additional sides or entrees as needed.
The Family Style Meal boasts enough food to feed about four people and includes a main entree, two sides and a set of eight small rolls. Some of the main meals that are available include everything from Chick-n-Strips and Chick-fil-A Nuggets to Grilled Chicken Breasts. As part of the trial of these new Family Style Meals, the QSR chain is also launching two all-new sides: Bacon Baked Beans and Mac & Cheese.
These convenient takeaway sets also include everything needed for setting up a meal, such as plates, utensils and condiments, with the option to add beverages, additional sides or entrees as needed.
Trend Themes
1. Family Style Meals - Family-sized meals for takeaway are becoming popular among fast food restaurants
2. Convenient Meal Kits - Fast food chains can expand into meal kits by including recipe cards, fresh ingredients as well as pre-cooked items
3. New Side Dishes - Fast food chains can introduce new side dishes to the menu to increase sales and attract new customers
Industry Implications
1. Fast Food - Fast food restaurants can create innovative meal options using pre-existing menu items or introducing new ones to produce family-style take out meals for savvy customers
2. Meal Kit Delivery Services - Meal kit delivery companies can partner with fast food chains to offer convenient meal options delivered right to the customer's doorsteps
3. Supermarkets - Supermarkets can partner with fast food chains to offer convenient takeaway meal options for busy families on the go
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