'Book By Cadillac' Offers Drivers Access to Top-Tier Vehicles
Michael Hemsworth — January 9, 2017 — Autos
References: bookbycadillac & uncrate
There's a subscription service for virtually everything out there from music to food, so 'Book By Cadillac' is a new rental car service that is like a subscription service for cars.
Subscribers to 'Book By Cadillac' are privy to access to an app that enables them to choose between various vehicles that they want to drive from the car brand. When drivers decide that they want to swap out their current ride for another, 'Book By Cadillac' will drive the new vehicle to them and take the old one. This enables drivers to utilize the kind of vehicle they want when they want it. This could be having an Escalade for a skiing trip and a CTS-V when you're going for a drive down the coast.
Subscribers to 'Book By Cadillac' are privy to access to an app that enables them to choose between various vehicles that they want to drive from the car brand. When drivers decide that they want to swap out their current ride for another, 'Book By Cadillac' will drive the new vehicle to them and take the old one. This enables drivers to utilize the kind of vehicle they want when they want it. This could be having an Escalade for a skiing trip and a CTS-V when you're going for a drive down the coast.
Trend Themes
1. Subscription Car Services - Subscription car services like Book By Cadillac are offering alternative options to traditional car ownership.
2. Vehicle Sharing - Apps like Book By Cadillac are allowing for increased vehicle sharing between drivers.
3. On-demand Services - The on-demand economy is expanding into the car rental industry with subscription services like Book By Cadillac.
Industry Implications
1. Car Rental - The car rental industry must adapt to the changes in customer behavior and preferences towards subscription services like Book By Cadillac.
2. Automotive - Automotive companies have the potential to create and invest in subscription-based services like Book By Cadillac.
3. Technology - Subscription car services rely heavily on technology to support app-based vehicle selection and delivery, creating opportunities for tech companies in this industry.
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