Hotels ramp up in-room connectivity for a fully integrated stay
Implications - As consumers become accustomed to IoT within modern homes, hospitality brands are looking to stay ahead of the curve by integrating intelligent connectivity throughout their hotel rooms. Through AI and voice-controlled technology, guests can fully control their environments and easily customize room settings to their preferences. This increased in-suite connectivity ensures convenience for travelers while also ensuring consumer engagement for hotels as many guests would rather interact with digital features rather than hotel staff.
Workshop Question - How can you adapt to the modern consumer who increasingly prefers to interact with technology rather than a human?
Trend Themes
1. Iot Integration in Hospitality - Hospitality companies are integrating IoT throughout their hotels to provide guests with seamless and personalized experiences through AI and voice-controlled technology.
2. Voice-activated Room Features - Hotels are introducing voice-activated room features, such as lighting control and TV adjustments, for guests to have more control and convenience during their stay.
3. Smart Hotel Rooms - Hotels are experimenting with artificial intelligence devices, such as Amazon Echo and Amazon Dot, as tools for customer service and offering hotel-specific requests, like room service and wake-up calls.
Industry Implications
1. Hospitality Industry - IoT integration and voice-activated room features offer opportunities for hotels to provide personalized experiences and increase consumer engagement.
2. Artificial Intelligence Industry - Artificially intelligent devices, such as Amazon Echo, are being tested as tools for customer service and hotel-specific requests, which presents disruptive innovation opportunities in the industry.
3. Robotics Industry - Relay, an autonomous robot, was introduced in Japan's Prince Hotel as the newest bell boy, and this serves as an opportunity to alter the hospitality industry permanently with similar customer service-specific robots.
