Brands are engaging young consumers with virtual fitness products
Implications - Progression into parenthood sees health-focused Millennials looking to parallel their devotion to fitness into their children’s lives. As a result, brands pull ideas from technological markets, such as virtual reality, as a way to offer innovative new solutions to traditional activities of play. Younger generations growing up in the digital age understand the importance of being digitally connected in all facets of their lives.
Workshop Question - How can your brand increase technological connectivity to enrich the lives of your consumers?
Trend Themes
1. Gamified Fitness Apps - Fitness companies that incorporate gaming and tech are appealing to younger generations by supplementing traditional activities with a fun, interactive component.
2. Augmented Reality Fitness - With the popularity of gaming and technology for children, fitness companies are turning to augmented reality to make exercise engaging and interactive for kids.
3. Mobile Device Integration - Young generations are more connected than ever before, so fitness companies are developing products that work in tandem with mobile devices to provide a fun, tech-savvy workout experience.
Industry Implications
1. Fitness and Health Industry - The fitness and health industry can take these trends and apply them to their businesses by incorporating more tech-savvy workouts and interactive components to engage young consumers.
2. Wearable Technology Industry - The wearable technology industry can innovate by developing products specifically tailored to children in order to incentivize them to be more active and healthy.
3. Entertainment and Gaming Industry - The entertainment and gaming industry can work with fitness companies in order to develop new and innovative products that merge fitness and gaming to create a unique and engaging experience for children.
