Nike and Tom Sachs Have Collaborated to Produce a Space-Ready Tote Bag
Ellen Smith — August 10, 2017 — Fashion
References: tomsachs.org & psfk
Nike and Tom Sachs have collaborated in producing a lightweight tote that can withstand the rigorous elements of space travel.
The product in question is the brand's latest iteration of its NIKECraft collection -- a collaborative product line inspired by space travel and astronauts. The futuristic looking tote is comprised of a strong yet flexible fabric called dyneema, that's estimated to be five times stronger than steel. The material also has the capability to float in water, making it appropriate to protect its contents against the unpredictable and unforgiving environments in space.
The Nike and Tom Sachs tote has already sold out and was crafted with the intention of sparking creativity, while promoting the collaboration which highlights the "scientification" of everyday objects.
The product in question is the brand's latest iteration of its NIKECraft collection -- a collaborative product line inspired by space travel and astronauts. The futuristic looking tote is comprised of a strong yet flexible fabric called dyneema, that's estimated to be five times stronger than steel. The material also has the capability to float in water, making it appropriate to protect its contents against the unpredictable and unforgiving environments in space.
The Nike and Tom Sachs tote has already sold out and was crafted with the intention of sparking creativity, while promoting the collaboration which highlights the "scientification" of everyday objects.
Trend Themes
1. Space-inspired Fashion - There is an opportunity to create a line of fashion items, such as bags and clothing, that are inspired by space travel and utilize innovative materials and technology.
2. Dyneema Fabric - Companies can explore the use of dyneema fabric in their products, as it offers superior strength and durability while remaining lightweight and flexible.
3. Collaborative Products - Businesses can bring together different brands and designers to create collaborative products that offer unique, innovative designs and functionality.
Industry Implications
1. Fashion - The fashion industry can incorporate space-inspired designs and materials, such as dyneema fabric, into their products to create unique and durable items.
2. Aerospace - The aerospace industry can utilize dyneema fabric and other innovative materials to create lightweight and durable equipment that can withstand extreme environments in space.
3. Retail - Retailers can explore the use of collaborative products to bring innovative and unique items to their customers, while also promoting creativity and teamwork among designers.
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