The Perfume Shop's Experiential Store Concept Invites Play
Laura McQuarrie — September 16, 2019 — Business
References: theperfumeshop & cosmeticsbusiness
On September 19th, The Perfume Shop will be opening the doors of its new experiential store concept in Sheffield, which targets the Millennial shopper. The new store, located within the Meadowhall shopping center, is all about self-discovery and encourages Millennials to find their perfect fragrance. The concept store invites consumers to do this in a number of playful ways with in-store stations that include a play table, scented funnels and even an interactive, multi-sensory perfume wheel with scented sensors.
In the store's personalization area, customers are able to put a unique stamp on their favorite fragrances with decorations like charms, bows, ribbons and more. The store will be especially appealing during the holiday season, as it offers gift wrapping and engraving services.
The Perfume Shop's new location also includes an Instagrammable chandelier made from old perfume bottles that points to the company's in-store recycling service.
In the store's personalization area, customers are able to put a unique stamp on their favorite fragrances with decorations like charms, bows, ribbons and more. The store will be especially appealing during the holiday season, as it offers gift wrapping and engraving services.
The Perfume Shop's new location also includes an Instagrammable chandelier made from old perfume bottles that points to the company's in-store recycling service.
Trend Themes
1. Experiential Store Concept - Opportunity for businesses to create immersive and interactive retail experiences that engage customers.
2. Personalization and Customization - Potential for businesses to offer personalized products and services to enhance customer satisfaction and loyalty.
3. Sustainable Retail Practices - Demand for eco-friendly initiatives and recycling services presents an opportunity for businesses to incorporate sustainability into their operations.
Industry Implications
1. Retail - Retailers can explore innovative store concepts and personalized offerings to attract and retain customers.
2. Fragrance - Fragrance companies can leverage multi-sensory experiences and sustainability practices to differentiate their products and appeal to the Millennial market.
3. Event Planning and Hospitality - Event planners and hospitality businesses can incorporate experiential elements and personalization options to create memorable and customized experiences for guests.
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