Snacks infused with cannabis are focusing on anxiety reduction
The snacks offered by companies that specialize in cannabis are now focusing specifically on stress-relief. Though edibles have long been used therapeutically, this method offers a more healthy way of reducing anxiety that forgoes overeating for focused relief via infused food products. The integration of THC or CBD into traditional snacks for anxiety relief reveals a shift in which these once-taboo cannabinoids are becoming staples in health and wellness industries, rather than alternative forms of treatment.
Workshop Question - How can your brand be the primary solution for its consumers, rather than simply an option?
Trend Themes
1. Cannabis as Health Staple - Cannabis- CBD or THC infused products are becoming common and supplements for traditional snacks for anxiety-relief
2. Functional Food Movement - Functional and healthy food options that provide anxiety-relief, inflammation, immune-boosting and muscle recovery aid
3. Edible Cannabis Innovation - Creation of innovative, high-quality edible snacks using cannabis as a primary ingredient
Industry Implications
1. Wellness and Health Industry - Expanding cannabis-infused health and wellness products aimed at targeting specific illnesses and disorders.
2. Food and Beverage Industry - Development and production of edible cannabis-snacks like popcorn, snack bars, and crackers with different flavors.
3. Recreational Industries - Creation of edibles for recreational purposes and relaxation like this unique fish-shaped cannabidiol crackers.
