Brands use the benefits of cocoa to improve skin's appearance
Cocoa in its pure form is known to be a powerful antioxidant, and beauty brands are taking advantage of this fact by offering cocoa-infused products that claim to improve the appearance of skin. This shift comes as research in health-related industries continue to reveal the benefits of cocoa, which was once largely regarded as unhealthy since it was usually accompanied by dairy and sugar. As consumers continue to seek new ways to maintain their health, this shift speaks to the power of well-constructed and researched marketing to shift narratives around specific products.
Workshop Question - How can your brand employ marketing to change the narrative surrounding some of the less well-regarded aspects of its products/services?
Trend Themes
1. Cocoa-infused Beauty Products - The ROI opportunity is for cosmetic and CPG companies to create highly personalized product lines making use of natural, skin rejuvenating ingredients.
2. Collagen-based Food and Drink Products - The opportunity here is for food and drink manufacturers to infuse their consumer products with highly sought after ingredients like collagen that have health benefits for the skin, bones and joints.
3. Superfood Powders and Snacks - Nutrition brands can capitalize on the demand for on-the-go, healthy snacks and drinks by developing more 'beauty food' concepts, which similarly offer functional benefits to support one's skin, hair and overall health.
Industry Implications
1. Beauty Industry - Cocoa-based and other natural ingredient cosmetics have enormous potential to become a significant source of business for the beauty industry.
2. Food and Beverage Industry - There is an incredible opportunity for this industry to innovate in functional foods that satisfy both taste and nutrition requirements of consumers.
3. Health and Wellness Industry - Collagen and other superfood-based snack and drink products offer consumers a wealth of choices for functional supplementation and wellness enhancement.
