Astral Tequila Bottles Engage Consumers with NFC Technology
Laura McQuarrie — December 6, 2017 — Lifestyle
References: astraltequila & thespiritsbusiness
Davos Brands' Astral Tequila bottles will soon be offered in various states with NFC technology to engage consumers via smart labels from ThinFilm Electronics. Just by touching their smartphone to the label in-store or at home, consumers will be able to unlock a customized digital experience, including an original video from actor Jonathan Goldsmith.
A growing number of brands, especially within the beverage and alcohol industries, are now turning to NFC-enabled packaging solutions to engage consumers who want to learn more about a product on the spot. These high-tech packaging solutions represent a simple, streamlined means of communicating with consumers that does not rely on in-store signage or special displays to share additional information on a product or its origins, as well as campaigns, contests or other exclusive content for fans.
A growing number of brands, especially within the beverage and alcohol industries, are now turning to NFC-enabled packaging solutions to engage consumers who want to learn more about a product on the spot. These high-tech packaging solutions represent a simple, streamlined means of communicating with consumers that does not rely on in-store signage or special displays to share additional information on a product or its origins, as well as campaigns, contests or other exclusive content for fans.
Trend Themes
1. Nfc-enabled Packaging - The trend of incorporating NFC technology into product packaging for consumer engagement presents an opportunity for businesses operating in various industries to provide a unique and interactive experience for consumers.
2. Interactive Product Labeling - Integrating interactive labels with customized digital experiences such as original videos unlocks new opportunities for digital marketing, branding and consumer engagement.
3. Streamlined Consumer Communication - Using high-tech packaging solutions for communicating additional information, campaigns, contests or exclusive content to consumers offers a more accessible and efficient approach for businesses and brands within the beverage, alcohol and other industries.
Industry Implications
1. Beverage Industry - The beverage industry can leverage the NFC-enabled packaging trend for their products to provide interactive product labeling and a streamlined communication channel with consumers.
2. Alcohol Industry - Incorporating NFC technology into alcohol product packaging presents a unique opportunity to communicate product information and to offer exclusive content, campaigns or contests to consumers, boosting digital marketing and brand awareness.
3. Retail Industry - The retail industry can capitalize on this trend by offering interactive packaging that engages consumers and improves their shopping experience, leading to increased sales and customer loyalty.
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