Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,969 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,969 cutting edge ideas.

Fitness Fandom

Fitness gear caters to pop culture fanatics with themed merchandise

Implications - As the health and wellness movement continues to expand on its already considerable breadth of influence, cult pop culture franchises are lending their branding to workout wear and at-home fitness equipment. This shift highlights the extent to which individuals see their fandoms as extensions of their personal brands, with room for organic incorporation in other areas of interest such as athletic or other pursuits.
Workshop Question - What unexpected pop cultural elements can you incorporate into your product offering in order to cater to niche consumer groups?
Trend Themes
1. Pop Culture-branded Fitness Gear - As pop culture continues to expand its reach, cult franchises are lending their branding to workout wear and at-home fitness equipment, presenting opportunities for innovative collaborations between entertainment and fitness companies.
2. Video Game-inspired Athletic Wear - Athletic wear inspired by video games offers those with a taste for digital futurism a chance to turn workouts into fantastical adventures, inviting opportunities for innovative design for fitness gear.
3. Fan-designed Athletic Gear - Athletic gear designed by fans for other fans allows for a unique manifestation of fandom that goes beyond clothing and into personal gear, providing opportunities for crowd-sourced designs and fan engagement.
Industry Implications
1. Fitness and Wellness Industry - The fitness and wellness industry can embrace pop culture brands as a means of attracting new customers and diversifying workout gear offerings.
2. Entertainment Industry - Entertainment companies can partner with fitness brands to create branded merchandise that appeals to the fitness-curious crowd and engage with their audiences in an innovative way.
3. Fashion Industry - The fashion industry, particularly that of athletic wear, has the opportunity to push unique and complex designs inspired by pop culture, video games, and fandom, and showcase new creations at pop culture activations, conventions, and online marketplaces.
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
147,221 Total Clicks
Date Range:
Sep 16 — Sep 17
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Related Examples

Science Fiction-Inspired Observatories
Science Fiction-Inspired Observatories
The Troodos Observatory Takes Cues from 'Star Wars'
Sci-Fi Shavers
Sci-Fi Shavers
A Stormtrooper Electric Shaver Brings the Force to the Daily Duty of Grooming
play_circle_filledDark Droid Toys
Dark Droid Toys
Sphero's BB-9E Toy Comes Ahead of the Next 'Star Wars' Film
Droid Creator Kits
Droid Creator Kits
LittleBits' Droid Inventor Kit Helps Kids Assemble Star Wars-Inspired Botss
AR Scavenger Hunts
AR Scavenger Hunts
Disney and Lucasfilm are Launching an AR Event Called 'Find the Force'
International Hologram Calls
International Hologram Calls
Korean Telecom and Verizon Used a 5G Network to Send Live Holograms
Wizardly Apparel Collections
Wizardly Apparel Collections
BoxLunch is Selling 'Back to Hogwarts' Harry Potter Clothing
Sci-Fi Franchise Sneakers
Sci-Fi Franchise Sneakers
The Sperry Star Wars 40th Anniversary Shoes Celebrate Iconic Characters
Sci-Fi Workplace Fashion
Sci-Fi Workplace Fashion
'Her Universe' Features Star Wars Wearables for the Office
Fantasy Story Sneakers
Fantasy Story Sneakers
These Limited-Edition Asics Sneaker Packs Celebrate Disney's Newest Film
Ornately Mirrored Phone Cases
Ornately Mirrored Phone Cases
This Magic Mirror Phone Case Reminds of Beauty and the Beast
Collectible Beast Toys
Collectible Beast Toys
Build-a-Bear is Offering a Cuddly Version of Disney's Beloved Beast
Disney Tea Collections
Disney Tea Collections
Twinings Launched a Herbal Tea Collection Inspired by Beauty and the Beast
Collectible Fantasy Decor
Collectible Fantasy Decor
Disney and HSN Teamed Up to Sell Beauty and the Beast Merchandise
Fairy Tale Cosmetic Boxes
Fairy Tale Cosmetic Boxes
L'Oreal is Releasing a Collection of Beauty and the Beast Makeup
Fantasy Princess Fragrances
Fantasy Princess Fragrances
'Belle by Worth' is a Scent for Women Inspired by a Beloved Character
Fantasy-Themed Cruise Stops
Fantasy-Themed Cruise Stops
Adventures by Disney Now Has a Beauty and the Beast Themed Offer
Sentimental Disney Proposals
Sentimental Disney Proposals
This Beauty and the Beast Proposal Took Place at a Rustic Library
Live-Stream Social Cable Services
Live-Stream Social Cable Services
YouTube TV will Offer Dozens of Channels for One Monthly Fee
Strategic Thinking and Creative Research
Strategic Thinking and Creative Research
Gemma Vallet, Innovation Director of PHD Spain
Airplane Streaming Services
Airplane Streaming Services
Qantas Will Offer Netflix and Spotify as Free In-Flight Entertainment
Streaming Service Cheating Tests
Streaming Service Cheating Tests
The Netflix Cheater Test Shows How Much Cheating Couples Do
play_circle_filledAutonomous Trick-or-Treat Doorbells
Autonomous Trick-or-Treat Doorbells
Netflix's DIY Halloween Doorbell Permits Nonstop Movie Viewing
Reflective Workout Gear
Reflective Workout Gear
This Apparel Ensures That Women are Safe When Exercising at Night
Revitalized Rapper-Made Sneakers
Revitalized Rapper-Made Sneakers
Kanye West is Said to Releasing a New YEEZY Boost Colorway
Fashion Show Attendee Photography
Fashion Show Attendee Photography
Highsnobiety Lensed Some of the Most Stylish at YEEZY Season 4
All-White Rapper Sneakers
All-White Rapper Sneakers
Kanye West Debuted White YEEZY Boost 350s at His NYC Fashion Show
Workout-Monitoring Headphones
Workout-Monitoring Headphones
The Jabra Elite Sport Headset Keeps Track of Heart Rate and More
Customizable Exercise Devices
Customizable Exercise Devices
The 'ARC-NRG PushUp' is for Newbies and Experienced Athletes
play_circle_filledFitness-Tracking Smart Belts
Fitness-Tracking Smart Belts
The WELT Belt Monitors Your Eating and Workout Habits
Grayscale Knit Sneakers
Grayscale Knit Sneakers
The Cortica Infinity Knit 2.0 is Highly Reminiscent of adidas' Yeezy Boost
Rapper-Inspired Craft Beers
Rapper-Inspired Craft Beers
This Flavorful Craft Brew is Named After a Kanye West Lyric
TV Show Title Generators
TV Show Title Generators
'MakeItStranger.com' Automatically Generates 'Stranger Things' Titles
Rapper-Made Furniture Parodies
Rapper-Made Furniture Parodies
IKEA Australia Made an Ad That Imagines a Kanye West Collaboration
Portable Core Trainers
Portable Core Trainers
The AXIUS Workout System Challenges Balance To Strengthen the Abdomen
Gilded Rapper Sneakers
Gilded Rapper Sneakers
The Nike Air Yeezy 2 Shoes Are Decked Out in a Custom Gold Finish
Modest Sportswear Brands
Modest Sportswear Brands
Mu'mine Creates Modest and Stylish Workout Gear for Muslim Women
Promotional Pranking Cider Campaigns
Promotional Pranking Cider Campaigns
The 'Smith & Forge' Hard Cider Ad Goes Completely Viral
Supportive Sock-Like Sneakers
Supportive Sock-Like Sneakers
These Stylish Nike Sneakers Expand and Contract in All Directions
Non-Athlete Sneaker Partnerships
Non-Athlete Sneaker Partnerships
Kanye West and Adidas Partnered to Create a New Collection
Eco-Friendly Workout Accessories
Eco-Friendly Workout Accessories
The 'H² Kit' Provides Everything Needed to Stay Active
Sneaker-Themed Slippers
Sneaker-Themed Slippers
These Stylish Slippers Look Like Yeezys but Were Made for Comfort
Bill-Organizing Apps
Bill-Organizing Apps
The 'Billy' App Helps Users Manage Subscriptions and Upcoming Bills
Connected TV Streaming Socks
Connected TV Streaming Socks
The Netflix Socks Sensors Shut Off Shows if the Wearer Falls Asleep
play_circle_filledDIY Streaming Service Switches
DIY Streaming Service Switches
The Netflix Switch Button Orders Food & Dims Lights for TV Watching