Born2Be's Vibrant Takeout Boxes Encourage Play
Laura McQuarrie — August 3, 2017 — Lifestyle
References: behance.net & thedieline
Endika Gómez de Balugera, Estela Vela and Pablo Berges collaborated on the development of a restaurant concept called 'Born2Be' and the vibrant takeout boxes they imagine it would be remembered by.
The trio envision that Born2Be would have a "personalized menu and innovative cuisine," as well as a sense of fun that comes through with the eatery's packaging. The takeout boxes are marked by bold graphics, colors, patterns and images of classical Greek statues that may be adorned with stickers.
As well as conceptualizing that Born2Be would serve some items on skewers, these utensils also play a part in the eatery's sheets for meal customization, and can be seen poking out of the sides of the colorful takeout packaging itself.
The trio envision that Born2Be would have a "personalized menu and innovative cuisine," as well as a sense of fun that comes through with the eatery's packaging. The takeout boxes are marked by bold graphics, colors, patterns and images of classical Greek statues that may be adorned with stickers.
As well as conceptualizing that Born2Be would serve some items on skewers, these utensils also play a part in the eatery's sheets for meal customization, and can be seen poking out of the sides of the colorful takeout packaging itself.
Trend Themes
1. Personalized Takeout Packaging - There is potential for food businesses to create unique, stylized takeout boxes to make their brand more memorable.
2. Packaging as Part of Brand Identity - Businesses can leverage packaging design to better communicate their brand identity and values.
3. Interactive Packaging - Creating packaging that encourages consumer interaction, such as stickers or other customizable elements, can increase brand engagement and loyalty.
Industry Implications
1. Food and Beverage - Restaurants, cafes, and other food businesses can utilize customizable packaging to enhance their brand and customer experience.
2. Retail - Retail businesses can create unique packaging designs for their products to differentiate themselves from competitors.
3. Marketing and Advertising - Marketing agencies can provide services in packaging design and branding to help businesses stand out and connect with their audience.
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