The Kit Kat Chocolatory Offers a Service to Customize Sweet Gifts
Laura McQuarrie — July 21, 2017 — Lifestyle
References: nestle.co.jp & en.rocketnews24
To help gift-givers personalize the Kit Kat gifts they share with others, Japan's Kit Kat Chocolatory is launching a new service that will help consumers create special message chocolates.
With the 'Sublime Original Message' service, consumers will be able to add a personal touch to Sublime brand Kit Kat treats. To make the gift-giving experience even more special, the Kit Kat Chocolatory will be packaging its special message chocolates in beautifully packaged boxes that are gift-ready. Once the lid of a box is lifted, a recipient's customized message can instantly be seen.
Alongside launching the Sublime Original Message service to mark the reopening of the flagship Kit Kat Chocolatory in Tokyo, Kit Kat introduced several new confections for the public to enjoy, including the Kit Kat Chocolatory Parfait and the cake-filled Kit Kat Chocolatory Gateau Mignon.
With the 'Sublime Original Message' service, consumers will be able to add a personal touch to Sublime brand Kit Kat treats. To make the gift-giving experience even more special, the Kit Kat Chocolatory will be packaging its special message chocolates in beautifully packaged boxes that are gift-ready. Once the lid of a box is lifted, a recipient's customized message can instantly be seen.
Alongside launching the Sublime Original Message service to mark the reopening of the flagship Kit Kat Chocolatory in Tokyo, Kit Kat introduced several new confections for the public to enjoy, including the Kit Kat Chocolatory Parfait and the cake-filled Kit Kat Chocolatory Gateau Mignon.
Trend Themes
1. Personalized Message Chocolates - Disruptive innovation opportunity: Integrate personalized message chocolates into the gifting industry to provide a unique and thoughtful gift option.
2. Customizable Gift Packaging - Disruptive innovation opportunity: Develop customizable gift packaging solutions that enhance the presentation and personalization of products.
3. Specialty Confections - Disruptive innovation opportunity: Create unique and inventive confectionery products that cater to consumers seeking indulgent and personalized treats.
Industry Implications
1. Chocolate Manufacturing - Disruptive innovation opportunity: Incorporate customization technology into chocolate manufacturing processes for personalized product offerings.
2. Gift and Decorative Packaging - Disruptive innovation opportunity: Develop innovative gift packaging solutions that allow for easy customization and personalization.
3. Confectionery Retail - Disruptive innovation opportunity: Expand the range of specialty confections available in retail stores to offer consumers more personalized and unique sweet options.
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