Chocolates are being marketed specifically to Millennials and Gen Zs
Chocolate brands are beginning to target their products specifically to Millennial and Gen Z demographics by combining their offerings with the various fads and trends that these generations are drawn to. This shift serves to cater to the desire of these consumer groups to engage with brands on another level – whether that be through social channels, or simply an enhanced interest in their more dynamic products. As brands seek to create better connections with consumers, doing so by tapping into their niche interests takes their products and services to the next level.
Workshop Question - How can your brand tap into the specific generational interests that it can observe in its targeted consumers?
Trend Themes
1. Targeting Niche Demographics - Chocolate brands are targeting specific generations by tapping into their interests, catering to the desire of these consumer groups to engage with brands on another level.
2. Artful Creations - Chocolate brands are creating Instagram-worthy, artistic chocolate truffles, bars, and donuts that appeal to the new generation of foodies who are eager to fill their social media feeds with artistic creations.
3. Personalized Gifts - Customizable chocolate bars and festive chocolate bars that include special messages celebrating friendship are gaining popularity with Millennials.
Industry Implications
1. Food & Beverage - Chocolate brands are evolving their products and services to cater to the changing demands of the Millennial and Gen Z demographics.
2. Art & Design - Chocolate brands are tapping into the new generation's love of art and design by creating beautiful and artistic chocolate creations.
3. E-commerce - Personalized and customizable chocolate bars are becoming popular gift items and may be an opportunity for retailers to expand their e-commerce offerings.
7 Featured, 61 Examples:
187,228 Total Clicks
Date Range:
Apr 16 — Sep 17
Trending:
Warm
Consumer Insight Topics:
