Pentatonic Creatively Repurposes Waste to Disrupt Consumption Culture
Laura McQuarrie — September 5, 2017 — Eco
References: pentatonic & dezeen
Pentatonic is a flat-pack furniture start-up that repurposes everything from DVDs and water bottles to cigarette butts and smartphones for the creation of its pieces. And by doing so, the company notes that it's on a mission to "radically transform consumption culture."
The first collection of flat-pack furniture from Pentatonic is set to launch at the London Design Festival, introducing consumers to chairs and tables that are made from recycled materials and need no tools for assembly. The pieces are also modular, which means that there's ample room for mixing, matching and customization to fit an individual's personal style preferences.
While many companies unfortunately show little concern for what will happen to a product when it reaches the end of its useful life, Pentatonic sets itself apart by telling consumers: "whenever you want, you can trade your products back to us, because we'll just make them into something new, over and over again."
The first collection of flat-pack furniture from Pentatonic is set to launch at the London Design Festival, introducing consumers to chairs and tables that are made from recycled materials and need no tools for assembly. The pieces are also modular, which means that there's ample room for mixing, matching and customization to fit an individual's personal style preferences.
While many companies unfortunately show little concern for what will happen to a product when it reaches the end of its useful life, Pentatonic sets itself apart by telling consumers: "whenever you want, you can trade your products back to us, because we'll just make them into something new, over and over again."
Trend Themes
1. Upcycling Revolution - Companies can start exploring the possibilities of upcycling waste materials to create innovative and customizable products.
2. Circular Economy - The trend towards a circular economy can be propelled by developing products that are easy to disassemble, fix, and repurpose.
3. Zero-waste Products - Creating zero-waste products that can be recycled and repurposed over and over again is a market opportunity for businesses seeking to reduce environmental impact.
Industry Implications
1. Furniture - Furniture companies can create upcycled designs that are easy to assemble and disassemble, enabling customization based on the consumer's style preference.
2. Consumer Electronics - Consumer electronics manufacturers can explore innovative ways of using waste materials and repurposing old products to stay in line with the circular economy.
3. Fashion and Textiles - The fashion industry can explore repurposing and upcycling of materials to create unique and sustainable garments and accessories.
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