Beauty brands create more experiential in-store services
Implications - Beauty related retail spaces have long been more interactive in nature than most other industries, and beauty brands are enhancing this further by creating environments that fully immerse consumers into the products and services they offer. Whether through invigorating the senses or offering interactive tech displays, this shift indicates the need for brands to go the extra mile in order to engage a consumer base that is increasingly experiencing retail fatigue, as it tries to navigate an industry that is available on every possible platform.
Workshop Question - How can your brand curate one-of-a-kind experiences to combat retail fatigue?
Trend Themes
1. Experiential Retail - Brands are enhancing in-store experiences by creating immersive environments to engage retail-fatigued consumers.
2. Interactive Merchandising - Innovative beauty displays utilize modern technology and provide an interactive experience to showcase new product lines.
3. Multi-sensory Installations - Digital art installations explore the confluence of art and technology and creatively promote new beauty products in immersive environments.
Industry Implications
1. Retail Industry - Innovative beauty displays, experiential retail and multi-sensory installations are key to reviving traditional retail industries.
2. Beauty Industry - Beauty brands are using innovative interactive technologies and multi-sensory installations to promote products in new ways.
3. Marketing Industry - Marketers can use experiential, interactive and multi-sensory approaches to create unique brand experiences that engage consumers.
8 Featured, 72 Examples:
506,391 Total Clicks
Date Range:
Mar 16 — Mar 18
Trending:
Warm
Consumer Insight Topics:
