Walmart's New Grocery Marketing Promotes Fresh Ingredients
Jana Pijak — March 24, 2016 — Business
References: arkansasonline
Walmart's grocery aisle has been reinvented with the help of a fresh supermarket concept that promotes health. Proving that fresh food can be accessible to those on a budget, Walmart follows in the footsteps of more high-end grocers with features like an in-store pizza station where consumers can pick up pre-ordered pies that are made right in front of them.
Similarly, this fresh supermarket makeover also puts more focus on merchandising produce in interesting ways and ensures that more discounts are given to those purchasing fruit and vegetables rather than prepackaged goods.
This fresh grocery concept illustrates Walmart's desire to target a younger demographic who is concerned about cost without forgetting about the importance of fresh and organic food.
Similarly, this fresh supermarket makeover also puts more focus on merchandising produce in interesting ways and ensures that more discounts are given to those purchasing fruit and vegetables rather than prepackaged goods.
This fresh grocery concept illustrates Walmart's desire to target a younger demographic who is concerned about cost without forgetting about the importance of fresh and organic food.
Trend Themes
1. Fresh Supermarket Makeovers - Walmart's fresh supermarket concept promotes accessibility to fresh food for those on a budget.
2. In-store Pizza Stations - The in-store pizza station trend provides convenience and a unique experience for customers, promoting more sales.
3. Merchandising Produce - Merchandising produce in interesting ways not only enhances visual appeal but also encourages healthier purchase choices.
Industry Implications
1. Grocery - Grocery stores can incorporate fresh supermarket makeovers to attract a wider customer base and increase sales of fresh and organic food items.
2. Food Service - Food service businesses can adopt the in-store pizza station concept to provide customers with freshly made pizzas and attract more foot traffic.
3. Marketing - Marketing firms can help grocery stores in merchandising produce in creative ways to grab consumers' attention and increase sales of fresh fruits and vegetables.
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