Occhio's Cologne Flagship Features Smart Product Demo Stations
Jana Pijak — March 6, 2017 — Business
References: einszu33 & retaildesignblog.net
Occhio's Cologne flagship features interactive product demo stations and retail displays that showcase the capabilities and features of its lighting range. This German design store is not only equipped with interactive displays that educate consumers about each of its products but also features various lounge areas that are set up to make visitors feel at home.
For example, the shop is home to a spacious lounge area that resembles a living room. The space is decorated with comfortable, plush furniture and showcases Occhio's residential lighting capabilities. At the same time, store visitors are also able to test the lighting manufacturer's corporate range with an office that is set up with both task and mood lighting examples to experience first hand.
This shop's unique product demo stations range from the immersive to the interactive and let users try and experience lighting solutions before investing in them.
For example, the shop is home to a spacious lounge area that resembles a living room. The space is decorated with comfortable, plush furniture and showcases Occhio's residential lighting capabilities. At the same time, store visitors are also able to test the lighting manufacturer's corporate range with an office that is set up with both task and mood lighting examples to experience first hand.
This shop's unique product demo stations range from the immersive to the interactive and let users try and experience lighting solutions before investing in them.
Trend Themes
1. Interactive Product Demo Stations - Develop new product demo stations that provide an immersive and interactive experience to consumers, creating a more engaging shopping environment.
2. Retail Displays with Education Focus - Create retail displays that highlight product features and educate customers about product capabilities, enhancing the shopping experience and improving sales.
3. Comfortable Lounge Areas in Retail Stores - Incorporate comfortable lounge areas in retail stores to make visitors feel at home and encourage them to spend more time in the store, potentially leading to increased sales.
Industry Implications
1. Lighting Industry - The lighting industry could benefit from developing these types of interactive product demo stations and education-focused retail displays to better showcase their products and increase sales.
2. Furniture Industry - The furniture industry could partner with lighting companies to incorporate comfortable and stylish furniture into retail spaces to create more inviting and comfortable lounge areas.
3. Retail Industry - Retailers across various industries could benefit from incorporating these trends into their own stores to create a more engaging and educational shopping experience for customers.
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