Sephora is Introducing 'Brave Beauty' Classes for Confidence
Laura McQuarrie — March 25, 2017 — Fashion
References: sephorastands & hellogiggles
Last year, Sephora announced that it would be holding 'Classes for Confidence' to help inspire fearlessness in those facing major life transitions. Now, one of the newest classes in the series has been announced—Brave Beauty, which aims to empower those who are living with cancer.
The 90-minute free classes for women and men focus on techniques for dealing with hair and skin issues that specifically affect cancer patients.
On top of facing the realities of having a life-threatening disease, many cancer patients struggle with the changes that their bodies undergo as a result of treatment process. By offering specialized tips for filling in lash lines and finding the perfect skin foundation, Brave Beauty Classes help to rekindle one's passion for self-expression through makeup.
The 90-minute free classes for women and men focus on techniques for dealing with hair and skin issues that specifically affect cancer patients.
On top of facing the realities of having a life-threatening disease, many cancer patients struggle with the changes that their bodies undergo as a result of treatment process. By offering specialized tips for filling in lash lines and finding the perfect skin foundation, Brave Beauty Classes help to rekindle one's passion for self-expression through makeup.
Trend Themes
1. Cancer Patient Beauty Classes - Opportunity for other beauty brands to offer specialized classes for cancer patients to help them regain their confidence and self-expression.
2. Classes for Confidence - Expansion of Sephora's 'Classes for Confidence' to include other major life transitions such as job loss, divorce, or aging.
3. Makeup Tips for Health Conditions - Development of makeup tips and products tailored to specific health conditions beyond cancer, such as acne, rosacea, or eczema.
Industry Implications
1. Beauty and Cosmetics - Opportunity for other beauty and cosmetics brands to offer specialized classes and products for cancer patients.
2. Healthcare - Incorporating specialized beauty treatments and classes into healthcare facilities to improve patients' emotional well-being and quality of life.
3. Education and Training - Provision of education and training services on makeup for cancer patients to beauty professionals and healthcare providers who interact with them daily.
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