E-Commerce sites adopt virtual stylists for a tailored experience
Implications - Customer service is essential for e-commerce sites where opportunities for in-person consumer engagement is negligible. Through the adoption of virtual stylists and hands-on assistants, made more accessible than ever with the rise of chat bots, online shops can provide personalized customer service for every client. This emerging shift indicates the rise of expectations on digital businesses as the number of consumers shopping online increases.
Workshop Question - What aspect of customer service can you borrow from an adjacent industry?
Trend Themes
1. Virtual Stylists - The rise of virtual stylists and hands-on assistants, made more accessible than ever with the rise of chat bots, is enabling e-commerce sites to provide personalized customer service for every client.
2. Smart Shopping Chatbots - The emergence of smart shopping chatbots is allowing consumers to shop directly through Facebook Messenger and eBay, with features such as natural language compatibility, voice recognition, and image recognition.
3. Smart Assistant App Stores - The recent launch of Samsung's Bixby Marketplace with third-party integration demonstrates the emergence of smart assistant app stores, providing users with access to a variety of apps across different Samsung devices, with potential future integration into TVs.
Industry Implications
1. E-commerce - The adoption of virtual stylists and smart shopping chatbots in the e-commerce industry is revolutionizing the way consumers shop online and enhancing their overall experience.
2. Artificial Intelligence - The increasing implementation of artificial intelligence in shopping chatbots and virtual stylists is leading to disruptive innovation opportunities across various industries, including fashion and entertainment.
3. Mobile Devices - The launch of Samsung's Bixby Marketplace and the availability of smart shopping chatbots through Facebook Messenger are indicative of the growing importance of mobile devices in the e-commerce industry and beyond.
5 Featured, 44 Examples:
146,438 Total Clicks
Date Range:
Aug 17 — Jul 19
Trending:
Average
Consumer Insight Topics:
