Beauty products activate the senses in addition to improving appearance
Brands are elevating beauty products to incorporate functions and features that aim to activate the senses. This shift serves to give consumers both a product, and an experiential service in one purchase. As consumers continue to seek more immersive experiences when it comes to their purchasing habits, the progression towards sensory based beauty products offers that experiential interaction right in consumers' homes.
Workshop Question - How can your brand better integrate immersive experiences into its products/services, in a way that is convenient yet distinct?
Trend Themes
1. Sensory-based Beauty - Beauty brands are incorporating functions and features that aim to activate the senses, serving to give consumers both a product and an experiential service in one purchase.
2. Multi-sensory Products - Products that activate multiple senses, such as touch, smell, and sight, are becoming more popular as consumers seek immersive experiences with their purchasing habits.
3. Scent-infused Products - Products that emit scents, such as skincare and haircare devices, are providing an imaginative multi-sensory experience for consumers while serving as a convenient everyday accessory.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can explore the incorporation of multi-sensory and sensory-based experiences that go beyond just improving appearance.
2. Consumer Electronics - Product manufacturers in the consumer electronics industry can consider adding multi-sensory experiences to mundane household items, such as scent-infused hair dryers.
3. Packaging and Design - Designers in the packaging industry can explore creative tactile and sensory packaging designs that allow consumers to associate the benefits of the products with specific sensory experiences.
5 Featured, 44 Examples:
278,687 Total Clicks
Date Range:
Jun 15 — Sep 17
Trending:
Warm
Consumer Insight Topics:
