This Formula X for Sephora Merchandising Explores the Color Spectrum
Jana Pijak — March 24, 2016 — Marketing
References: duncanchannon
The Formula X for Sephora collection was showcased with a dynamic retail display that was conceived by design and marketing agency Duncan Channon. Featured at Sephora's largest location, its Champs-Élysées boutique in Paris, this retail display featured a geometric shelving unit and large banners that displayed the Formula X for Sephora marketing campaign.
Exploring the color spectrum, the retail display consisted of diamond elements, each spotlighting different products from the nail polish line. Borrowing its design inspiration from social media influencers who are keen on posting pictures of their manicures to platforms like Instagram, the Duncan Channon team created a gridded in-store fixture.
The retail display caught the attention of shoppers while highlighting Sephora's in-house cosmetics range in a unique way that stood among the company's other products.
Exploring the color spectrum, the retail display consisted of diamond elements, each spotlighting different products from the nail polish line. Borrowing its design inspiration from social media influencers who are keen on posting pictures of their manicures to platforms like Instagram, the Duncan Channon team created a gridded in-store fixture.
The retail display caught the attention of shoppers while highlighting Sephora's in-house cosmetics range in a unique way that stood among the company's other products.
Trend Themes
1. Geometric Retail Displays - Opportunities for design agencies to create interactive and visually appealing displays that showcase products in a unique way.
2. Influencer-inspired Branding - Brands can leverage the influence of social media in their marketing campaigns and create displays that resonate with their target audience.
3. Color-centric Product Showcasing - Incorporating a color-themed approach to product displays can create a visually impactful and memorable shopping experience.
Industry Implications
1. Cosmetics and Beauty - Innovative displays can help cosmetic brands stand out in a crowded market and attract new customers.
2. Retail and Merchandising - Retailers can benefit from eye-catching displays that attract shoppers and create a memorable in-store experience.
3. Marketing and Advertising - Marketing agencies can help brands create unique and visually appealing displays that align with their overall branding and messaging.
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