NYX Cosmetics' 'Love You So Mochi' Takes Cues from Dessert
Laura McQuarrie — December 30, 2017 — Fashion
References: nyxcosmetics & refinery29
The 'Love You So Mochi' highlighter palette from NYX Cosmetics introduces a vibrant illuminator set that takes inspiration from pastel-colored Japanese desserts. The illuminating powder palettes available in 'Arcade Glam' and 'Lit Life,' each of which offers a different variation on the sugary-sweet theme. Like the well-known Japanese treat, the product is said to have a "soft and pillowy texture."
Although there have been plenty of cosmetic products inspired by desserts over the years, the foodie movement has inspired a deeper appreciation for the nuances of flavor, scents and color when it comes to food-inspired beauty products. In the past year, consumers have been introduced to everything from cocoa-scented beauty pencils to lip products inspired by chocolate hazelnut spreads, as well as other beauty items inspired by globally influenced treats.
Although there have been plenty of cosmetic products inspired by desserts over the years, the foodie movement has inspired a deeper appreciation for the nuances of flavor, scents and color when it comes to food-inspired beauty products. In the past year, consumers have been introduced to everything from cocoa-scented beauty pencils to lip products inspired by chocolate hazelnut spreads, as well as other beauty items inspired by globally influenced treats.
Trend Themes
1. Pastel-colored Beauty Products - There is a growing trend for beauty products that draw inspiration from pastel-colored desserts, creating an opportunity for cosmetics companies to develop innovative and unique makeup palettes.
2. Flavor-inspired Cosmetics - Consumers are showing a greater appreciation for beauty products that offer scents and flavors inspired by food, which opens up opportunities for cosmetic companies to create innovative and indulgent products.
3. Globally Influenced Beauty - The popularity of globally influenced treats has sparked a trend in beauty products that draw inspiration from different cultures, allowing cosmetic companies to explore innovative, diverse and exotic formulations.
Industry Implications
1. Cosmetics - The cosmetics industry can leverage the trend of pastel-colored beauty products by creating highlighter palettes, lip products, and other makeup items that incorporate dessert-inspired themes and colors.
2. Food and Beverage - The food and beverage industry can collaborate with cosmetics companies to create limited-edition products that combine the flavors and scents of popular desserts, offering consumers a unique sensory experience.
3. Fashion and Accessories - The fashion and accessories industry can explore collaborations with beauty brands to design clothing and accessories that complement and enhance the visual appeal of pastel-colored beauty products inspired by desserts.
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