The Adidas Harvey Nichols Pop-Up Boasts a Locker Room Set-up
Rebecca Byers — April 20, 2015 — Fashion
References: retaildesignblog.net
Located within the English department store chain's London flagship, the Adidas Harvey Nichols pop-up boasts a sleek and sophisticated metal-clad display designed by Studio XAG.
The temporary retail display in Harvey Nichols London features metal benches and lockers that recall imagery of a team locker room, while the Adidas logo is reflected in the wall with the use a trio of brightly lit white white shelves.
The Adidas Harvey Nichols pop-up showcases the athletic brand's collaborations with the likes of Rick Owens and Raf Simons, while it will also stock the Originals line and the vibrantly patterned Y-3 SS15 collections.
The temporary Harvey Nichols pop-up is simplistic at first glance, but the subtle inclusion of the logo into the wall display ensures brand consistency.
The temporary retail display in Harvey Nichols London features metal benches and lockers that recall imagery of a team locker room, while the Adidas logo is reflected in the wall with the use a trio of brightly lit white white shelves.
The Adidas Harvey Nichols pop-up showcases the athletic brand's collaborations with the likes of Rick Owens and Raf Simons, while it will also stock the Originals line and the vibrantly patterned Y-3 SS15 collections.
The temporary Harvey Nichols pop-up is simplistic at first glance, but the subtle inclusion of the logo into the wall display ensures brand consistency.
Trend Themes
1. Metal-clad Displays - The use of metal-clad displays can create a sleek and sophisticated aesthetic in retail environments.
2. Locker Room Imagery - Incorporating locker room imagery into retail displays can create a sense of connection to sports and athletic brands.
3. Brand Consistency - Incorporating brand logos into retail displays can help ensure consistency and recognition.
Industry Implications
1. Retail - Retailers can incorporate metal-clad displays and locker room imagery to create unique and engaging shopping experiences.
2. Athletic Brands - Athletic brands can utilize metal-clad displays and locker room imagery to enhance their brand identity and connect with consumers.
3. Visual Merchandising - Visual merchandising companies can assist brands in creating displays that reflect their unique identity and enhance the shopping experience.
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