Chanel's 'Coco Game Center' in Tokyo Pairs Retro Games and Makeup Tables
Laura McQuarrie — March 5, 2018 — Marketing
References: cocogamecenter.chanel-beaute.jp & japantrends
Fashion and cosmetics brand Chanel recently opened a unique new environment for consumers to discover its products in a playful setting—the Coco Game Center in Tokyo, Japan.
The pop-up game center takes the form of a multi-floor space that offers plenty of opportunity for gamers, beauty lovers and fashionistas to find delight. On the first floor of the space, Chanel pairs arcade-style makeup stations with customized arcade games, which show off the brand's new Spring 2018 lip and nail colors. On the second floor of the space, those who visit the Coco Game Center will have the opportunity to try various makeup samples.
At the Coco Game Center, admission is completely free and no specialized tokens are needed to operate the retro gaming machines.
The pop-up game center takes the form of a multi-floor space that offers plenty of opportunity for gamers, beauty lovers and fashionistas to find delight. On the first floor of the space, Chanel pairs arcade-style makeup stations with customized arcade games, which show off the brand's new Spring 2018 lip and nail colors. On the second floor of the space, those who visit the Coco Game Center will have the opportunity to try various makeup samples.
At the Coco Game Center, admission is completely free and no specialized tokens are needed to operate the retro gaming machines.
Trend Themes
1. Experiential Marketing - Creating immersive brand experiences that combine traditional entertainment with product displays and interactive activities.
2. Gamification - Incorporating game elements into retail spaces to engage and entertain customers while showcasing products.
3. Pop-up Retail - Utilizing temporary physical locations to generate buzz and create unique shopping experiences for customers.
Industry Implications
1. Beauty - Developing innovative ways to showcase and engage customers with cosmetic products through interactive and game-like experiences.
2. Fashion - Integrating technology and games into retail environments to enhance brand experiences and attract a wider audience.
3. Entertainment - Partnering with brands to create immersive and engaging pop-up spaces that combine entertainment and product promotion.
6.9
Score
Popularity
Activity
Freshness
